KSA world’s first to receive new Rolls-Royce Ghost bespoke collection

SAUDI ARABIA will be the first market in the world to welcome the Rolls-Royce Ghost black and white bespoke collection, when the sporty new vehicles arrive at Mohamed Yousuf Naghi Motors (MYNM) showrooms from Goodwood this month.
Conceptualized by MYNM, the sole dealer of Rolls-Royce Motor Cars in the Kingdom, and created through the Rolls-Royce Bespoke Program, the special edition vehicles come with either a black or white exterior, and lightweight carbon-fiber fittings on parts of the interior — the first time the ultra-luxury carmaker has used them in a Rolls-Royce. 
The exclusive sporty Ghost black and white bespoke collection has already prompted strong interest among Rolls-Royce enthusiasts in the Kingdom, where the demand for individualized vehicles is high.
The concept was made possible through the Rolls-Royce Bespoke Program, which has the highest global uptake in the Middle East and has achieved strong success in Saudi Arabia.
The program is a specialized service offered to Rolls-Royce Motor Cars clients whereby the client may specify features of the car, in order to create one’s own, unique model.
The bespoke team at Goodwood, the UK, is dedicated to finding new paints, materials and engineering solutions in order to find new ways to develop truly exceptional cars.
“We are proud to be able to premiere the first ‘sporty’ Rolls-Royce Ghost in the world here in the Kingdom. As one of the top five performing markets for Rolls-Royce globally, MYNM continually brings the latest in Rolls-Royce vehicles and offers unmatched quality of service to its uncompromising clientele. The arrival of the black and white sporty Rolls-Royce Ghost collection once again demonstrates this commitment, and sets a new benchmark for us to measure future vehicles against.” said Toni Yazbeck, brand manager for Rolls-Royce Motor Cars at MYNM.
Saudi Arabia overtook the UAE to become the biggest growth market for Rolls-Royce sales in the Middle East in 2012, with 64 percent growth in its sales compared to the previous year, highlighting the increasing strength of the ultra-luxury car market in the Kingdom.
MYNM was also awarded the title of Global Most Improved Dealer at the annual Rolls-Royce World Dealer Conference held in London in February.
The Rolls-Royce Ghost black and white bespoke collection will be showcased at MYNM showrooms across the Kingdom.