Mobily launches new service to support anti-smoking campaign

As part of Mobily’s efforts to promote the culture of “Society Without Smoking” on World No Tobacco Day (WNTD), the company has allocated 50 percent of Mobily-Naqa service revenue to the Saudi anti-smoking charity society, NAQA
Mobily-Naqa service was launched to help smokers to quit via text messages, where subscribers receive a daily informative SMS about effects of smoking. The service comes in three channels which are protection, awareness and medication where subscribers send (1, 2, or 3) respectively to 606080 to enjoy the service for 40 halalas a day. In addition, subscribers can also choose any friend or family member to receive the SMS to help the receiver to quit instead.
This service supports charitable work in various ways as there are organizations that have positive social contributions and deserve to be supported.
Mobily has previously sponsored many social initiatives carried out by Saudi charitable organizations like Disabled Children's Association with donation from the Neqaty program.