EARLIER this month saw some of the Kingdom’s best amateur golfers battle it out in the 2013 BMW Golf Cup International. Held at the InterContinental Riyadh and organized by Mohamed Yousuf Naghi Motors (MYNM), the official BMW Group importer in the Kingdom, this is the second year that the world-renowned golf series has been staged in Saudi Arabia.
Hundreds of players participated in the 18-hole event, with golfers falling into four categories: Men’s Category A (Handicap 0-6), Men’s Category B (Handicap 7-12), Men’s Category C (Handicap 13-18) and the Ladies Category.
The 18-hole championship course brought together a real challenge for the players, providing an exciting day of golf. Khalid Mohammed was the overall winner, taking home a Callaway Razr Black Golf Set and BMW Golf Cup International Trophy.
Meanwhile, defending champion, Resty Sibug, won the Men’s Category A and retained the title of Best Gross Score. T.W Kim took home the first prize in Men’s Category B, while Rashid Anas won Men’s Category C. Sigrid Thorhallson walked away with first place within the Ladies Category. Prizes were also given to Abdulaziz Kridis and Einar Thorhallson for the Nearest-to-the-Pin. All winners were awarded with an exclusive BMW Golf Cup International Trophy and BMW golfsport gifts.
During the tournament, MYNM showcased a range of cars, including the BMW 650i Series Gran Coupe Individual edition, BMW 650i Coupe X5, X6 as well as the flagship BMW 7 Series. In addition, BMW Lifestyle items were also on display, which generated a lot of interest among the participating Saudi golf enthusiasts.
“The BMW brand shares a number of common values with golf; namely a sporty character, strategic thinking, precision and controlled power,” said Toni Yazbeck, head of marketing, MYNM (BMW Group). “The sport is therefore the ideal fit and as such we continue to look for ways in which to use it as a platform to promote the brand. This tournament is the perfect example of this as it allowed us to offer customers an exciting way in which to experience BMW as a brand and not just as a vehicle.”
