L’Azurde unveils new diamond exchange plan

L’Azurde, one of the world’s leading gold and diamond groups, unveiled its new diamond exchange procedure as a result of the continuing efforts to meet the needs of its customers.
Launched in March, this new policy allows the exchange of L’Azurde diamonds and the purchase of gold jewelry that holds the L’Azurde seal.
L’Azurde showrooms will provide customers the freedom of choice between exchanging their diamonds with others or retrieving their diamonds' value after being evaluated, based on specific factors, by a group of L’Azurde specialists.
The client will be able to exchange diamond jewelry from L’Azurde even after two years from its purchase, as well as be able to retrieve the value of the jewelry in cash according to the applied exchange policy and after sales services in all L’Azurde showrooms inside and outside the Kingdom.
With regards to gold, client’s wishing to sell gold pieces and take alternative pieces, will be offered help in choosing new pieces after deduction of cost, which includes manufacturing costs, gems weight, and the deduction of one riyal for each gram of the international gold price.
Ayman Al-Haffar, general executive manager of L’Azurde Group, said: "We have always made sure in L’Azurde Group to take care of our clients and strengthen their trust in us by offering services such as the exchange service for the jewelry that holds the L’Azurde seal."