F6or Faris: Traditional breakfast with a twist

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Updated 26 June 2013

F6or Faris: Traditional breakfast with a twist

Fa6or Faris is Arabic for Faris’ Breakfast. It is a casual dining restaurant located on Malik Road, right before Tujjar Jeddah. The restaurant is now the talk of the town and is fully booked by young Jeddawis who love their Hejazi breakfast.
The reason why it is so famous is that it started as a hashtag on Twitter. Faris Al-Turki started an Arabic hashtag — Faris’ breakfast — and asked Twitter users to share pictures of their breakfast meals with the hashtag.
He later developed it into a restaurant that serves breakfast all day and night. When you visit it, don’t be surprised if you see everyone taking pictures of their food and tweeting it. I guess that’s the new trend.
The restaurant’s decoration is very basic; it has black wooden chairs and tables. The walls are all white except for one wall, which has a big blue strap, which is adorned with a hashtag to reflect the story behind the restaurant. One of the white walls has posters of famous tweets about the restaurant. There are also TV screens that carry live tweets from people who share their experiences at F6or Faris everyday.
I was very happy to see that all of the restaurant staff comprises young Saudi men, which you will not see anywhere else. They were eager to guide me through the menu, recommended the best dishes and were easy to deal with.
Looking at the menu, I was excited to try everything there. However, I stuck to what our waiter recommended.
We were a party of four, and the restaurant advised sharing and so we did.
We started with Saudi breakfast, which comprises three small plates of Shakshoka, which is scrambled eggs with tomatoes, and onions and spices; Saudi foul, which is mashed foul with tahina, tomato sauce and spices; and a third plate had feta cheese with diced tomato. This is served with assorted bread and a choice of coffee and tea. I highly recommend this dish; it is a great way to explore the different flavors of a real Saudi breakfast.
Masoub is a famous Hejazi dish; we usually have it for breakfast, especially in the holy month of Ramadan. It is a sweet dish made with mashed bread, honey and bananas. Fa6or Faris offers two kinds, the traditional one and the other called My Father’s Masoub, which is served with cream. It tasted exactly like my grandmother’s dessert, with small pieces of crunchy bread mixed with honey and mashed bananas. It should be eaten when hot.
The menu offers a variety of waffles in different flavors, such as chocolate, peanut butter and Faris waffles topped with a variety of seasonal fruits and ice cream. We had the cinnamon waffles with diced apples. I wasn’t very fond of it because I thought it was a little dry and needed a sauce, but the waffle itself was beautifully cooked with crunchy sides, just the way I love it.
Our waiter insisted we try the chocolate pancake, which he said is “heaven in every bite.” I couldn’t agree more. The pancake looked appetizing when it arrived and was decorated with a symbol of the hashtag in chocolate.
The pancake was fluffy and moist. But the surprise element was the warm, gooey Nutella chocolate spread inside. Need I say more?
If you are a fan of sandwiches, then you will find an interesting variety for both vegetarians and meat lovers: From grilled Hallomi cheese sandwich, feta cheese sandwich, tuna sandwich to club sandwich, smoked turkey sandwich and more.
There is a whole range of egg dishes to choose from. There is the cheese omelet, fried eggs, bell pepper eggs and of course, the famous poached eggs, which are served on a bed of toast bread, a slice of turkey, spinach and topped with Holland sauce. The sugar eggs are interesting because the eggs are cooked in sugar. For those who are looking for other kinds of breakfast, they can try the French toast, cheese platters, fruit salads, and their mini sandwich platter
The restaurant also serves English breakfast with eggs, jam, cheese and seasonal fruits. The American breakfast comprises eggs, potatoes, sausage and a mini pancake.

Expect to pay: Around SR 30 to SR 50.
Opening hours: Everyday from 6: 00 a.m. to 11:30 pm.

Email: [email protected]

UAE brand’s fresh approach to skincare looking good for future

Having lived in Dubai for more than seven years, Kathryn Jones learned a lot about the Middle Eastern market and the needs of people who live within the region. (Shutterstock)
Updated 25 May 2020

UAE brand’s fresh approach to skincare looking good for future

DUBAI: Skincare products can quite often sit on shelfs or in delivery vehicles for weeks and months, stored in unsuitable conditions.

And despite brands promoting them as organic and natural, some customers might question the effectiveness of products left lying around for long periods after being produced.

However, Kathryn Jones, founder of the UAE-based brand Kathryn Jones Hand Blended Serums, or KJ Serums for short, told Arab News how her company created fresh products every month for customers.

Jones, who is originally from Wales, in the UK, launched KJ Serums in 2017 and started her brand “out of necessity.” (Supplied)

“The concept of a freshly-made skincare serum is something quite different and our customers have really embraced it. They appreciate it’s a fresh product that must be used up within a month when it’s at its most active and effective and repurchased – almost like a food stuff,” she said.

Jones, who is originally from Wales, in the UK, launched KJ Serums in 2017 and started her brand “out of necessity.”

She added: “I simply could not afford the prices of some of the top skincare brands but still wanted excellent results.”

With her background in the biopharmaceuticals industry, she started experimenting and developing her own formulas. “The core proposition is ‘hand blended’ because that’s how it all started, by hand blending and perfecting the serum formulas myself here in the UAE,” she said.

Having lived in Dubai for more than seven years, the entrepreneur learned a lot about the Middle Eastern market and the needs of people who live within the region.

“Our climate here is extreme often for eight months or more of the year, especially in the Gulf region. A lot our customers will ask for a product that reduces oiliness and sheen on the skin and are reluctant to purchase products that contain a lot of oils, or are very heavily moisturizing,” Jones added.

The businesswoman believes the Middle East market is “wonderfully diverse” with different attitudes and expectations toward skincare products.

“Of course, this is a challenge to develop effective products which can address many different skin types and issues, but the market is truly receptive to new concepts,” she said.

Jones pointed out that with the current lockdown situation due to the ongoing spread of the coronavirus disease (COVID-19), people had more time to care for their skin.

“The coronavirus pandemic has obviously confined us to our homes, and, given the steady increase in the number of enquiries we are receiving, it suggests consumers currently have more time to consider their online skincare purchases and perhaps have more time to invest in an effective routine,” she said.

On whether the COVID-19 outbreak would change the future of the skincare industry, Jones added: “I think that many consumers, either through necessity or out of a desire to support local brands might have chosen to source their products from different manufacturers and therefore brand loyalties may have been affected to a certain extent.”