Swatch brings out Scuba Libre collection

Swatch surfaces with a new look on life and a Scuba watch with a difference: It’s not just for divers, it’s for the rest of us, too.
“As we sail the streets of a gridlocked city, board a submarine subway for a storm-tossed ride home, or take the wheel of a sloop in downtown Manhattan, there’s no limit to the power of our imagination when unleashed by passion and the new Scuba Libre from Swatch,” said a press release.
The new Scuba Libre Collection does give water fans what they want, of course.
Big, bold indicators in high-contrast colors are easy to read when swimming with the fish in the wonder of life undersea.
Hands-on, rotating bezels and snug, rugged silicone straps do the rest.
But for visionaries on dry land, it’s the look that counts — attractive and sea-worthy at the same time.
So three of the new models open up the dial to show colored movements in translucent cases, and the eye-candy colors are trending now, too.
And for the urban gentleman who’s secretly mad about the sea, more models speak openly of his passion. Brash, competent and supremely confident, a real sailor knows what he wants — and gets it, underwater and above.