Latest Ramadan series goes online

With the advent of Ramadan, Yahoo! Maktoob and Istikana have partnered together to bring the latest in new and classical Arabic TV series to “OMG! Fan Wa Mashaheer” on http://maktoob.omg.yahoo.com/ and the Yahoo! Maktoob Screen (http://maktoob.screen.yahoo.com/).
These include premium titles like “Al Da3iya” and “That.”
Visitors to Yahoo! Maktoob will be able to access the latest Ramadan series online as they are being aired on TV and have the chance to re-watch or catch up on the episodes they missed in full on the Yahoo! Maktoob Screen.
Users will also have an opportunity to link through to the Istikana Plus service to view episodes through an online subscription that will grant them access to the entire Istikana content library. The partnership began in Ramadan and will continue beyond to offer Yahoo! Maktoob Screen viewers the best in Arab TV and film content.
Istikana (http://blog.istikana.com) is the world’s leading premium Arabic Internet video-on-demand platform, providing Arabic speakers globally with the best Arabic TV and film content to stream on demand.
Serving thousands of hours of premium Arabic content, Istikana provides viewers full control of when and how they view their favorite shows and films on Internet-enabled devices.
“We are very excited to partner with Istikana to provide our audience with a rich viewing experience during Ramadan and beyond.
Online video viewership is growing at incredible rates in the region and has become part of people’s daily habits, so we are focused on providing Yahoo! Maktoob audiences with the best possible offering of premium and exclusive video experiences.” Christos Mastoras, director of Business Development of Yahoo! Maktoob, said in a statement sent to Arab News yesterday.
Samer Abdin, CEO of Istikana, said: “We are thrilled to partner with the region’s leading online destination to bring regional viewers what they want most, which is premium video content that they can watch with flexibility and at their own time. Ramadan is an especially important period for series and video content and we’re excited to be extending this experience through the Yahoo! Maktoob platform.”