Sadeem: Jewelry for charity

The annual Ramadan festival Bisat Al-Reeh held in Jeddah gathers Royal Highnesses and the country’s social elites around local merchandise and products sold especially for charity.
Princess Hessa bint Salman decided to design luxury jewelry for the first time for charity.
“I decided to collaborate with one of the famous jewelry hubs in Riyadh that goes by the name Jihan,” Princess Hussa told Arab News. “He is known among the social lights that always go to him when looking for the perfect jewelry set for their weddings and big events.
Princess Hessa said Jihan contacted her to ask whether she would be interested in designing a special line especially for Bisat Al-Reeh.
As soon as the princess walked in the festival, the number of people attending and the number of local exhibitors who are looking to benefit themselves and their society impressed her.
“I am very happy to see how these women are all looking for different ways to collect money for charity and most of them only designing to exhibit at Bisat Al-Reeh like Princess Jawaher bint Abdullah who usually takes the center booth and proudly showcases her designs,” said Princess Hessa. “One-Hundred percent of the income goes to The National Home Health Care Foundation.”
She added: “What I’m doing is a one-time thing because I am not a professional jewelry designer and I never studied jewelry designing, I am just like any other woman who loved jewelry and glamour. Many princesses, queens and celebrities globally use their jewelry for a good cause where they hold charity auction and donate the money for a welfare society.”
According to Princess Hessa, jewelry can be an investment. “In many societies, women buy gold and jewelry for two reasons,” she said. “One is because it always complements your look and style and the other because they want to keep it for the day when they need to sell it and use the money. I am very excited to see women wearing my designs and my creations even though I am not a designer and this is just for charity I would still want to see people wearing what I made and what I think is beautiful.”
Jewelry exhibited at Sadeem, the princess’s booth, is inspired by Arabian different items.
“We have all seen how the Hollywood celebrities have been wearing turbans and head jewelry that was inspired from our culture but sadly we forgot about it,” she said. “This is what made me think about designing jeweled head pieces that I am sure will attract the younger generation.”
The princess used different stones, cuts, shapes and colors to make sure she has something for every taste. She also used an Eastern taste to the head pieces so they would go great with traditional and modern Ramadan thobes that are now trending.
“I wanted to capture the Ramadan spirit in the bracelets and the rings and wanted them to represent the holy month in a very luxurious way,” said the princess.
The princess expressed her gratitude to everyone who helped her making this event possible.

• [email protected]