LG steps up brand marketing

LG Electronics (LG), a global leader and technology innovator in consumer electronics, mobile communications and home appliances, has launched a 10-day activity at Jeddah’s Red Sea Mall as part of its “premium cutting-edge” integrated experimental brand marketing Ramadan campaign.
The activity, which continues till Aug. 2, involves the showcasing of a range of all premium products from LG.
They include big capacity home appliances, new lineup of home entertainment items, including Titan Big II AC series, Optimus G, Optimus L5, and L7. It is open to visitors from 9:30 p.m. till 2:30 a.m.
LG’s home appliances (HA) section has Karim Rashid refrigerator, Rocky washer, Discovery 2 washing machine and 56 L microwave oven aimed to promote a healthy lifestyle in the Saudi market, while making consumers’ lives easier and more convenient through its innovative product categories, said by John Lee, president of LG Electronics, Saudi Arabia.
“LG has enforced its commitment to healthy living by taking a comprehensive approach toward the needs of our Saudi consumers,” said Sang Inn Lee, senior HA product manager, LG Electronics, Saudi Arabia.
LG home entertainment section showcases the 2013 new HE TV lineup section, including 60 LA8600, 60 LA6210, 55 LA8600 and 55 LN5700, and the audio video lineup, including BH 9530TW, BH 7530T and ND5520.
“The cinema screen design 60 LA8600 is an exceptional TV with world’s narrowest bezel 1 MM plus built-in camera, offering an engaging, cinema-quality viewing experience that allows users to immerse themselves in a vast and customizable world of contents having magic motion remote with voice recognition, smart connectivity. LG claims to be the first to launch the 55-inch OLED TV in the world,” Lee added.
He said: “We believe our new OLED TVs offer the ultimate viewing experience, surpassing anything seen before.”
He added: “The new curved model complements our core OLED TV family with a unique design that capitalizes on the thinness of the screen and the aesthetic beauty of OLED TV.”