Sony Ramadan Campaign achieves major success

Modern Electronics Company Ltd. (MECL), a subsidiary of Al-Faisaliah Group Holding Co., the exclusive distributor of Sony products in Saudi Arabia, is highlighting the success of its Sony Ramadan Campaign 2013 with the theme ‘Share Joy this Ramadan with Sony’.
The drive has “very exciting and great” offers on various products, including the latest generation 4k Bravia TVs.
The Sony brand has time and again been crowned the most popular consumer electronics (CE) brand in various Middle Eastern and worldwide surveys. MECL with Sony has been able to create its No.1 brand position in the Kingdom, thanks to its passion in bringing to its consumers the latest high definition Bravia/ 3-D (audio/visual), Xperia Mobile, Playstation Gaming and VAIO IT consumer electronics products.
Keeping with its global ‘One-Sony’ strategy of focusing on quality and an ultimate user experience, Sony says it is committed to enhance its brand equity in Saudi Arabia, by constantly upgrading the sales, marketing and service facilities, thereby catering to the requirements of its customers.
Among its special offers of Ramadan this year is the buy one BRAVIA 7, take one BRAVIA free, that is “when you buy an LED (EX640) 60” screen, you get a LED (EX430) 46” screen for free. Also, there are offers on other BRAVIA 4K TV’s, Xperia Z smart phones, Xperia Z tablet, home theater, Blu-ray players, Cybershot/Alpha cameras and an array of Sony products,” the company stated.
MECL and Sony announced the launch of its road shows to introduce the BRAVIA 4K TV in Riyadh, Jeddah, and Alkhobar.
The road shows kicked off in Riyadh at Granada Mall, Hayat Mall and Riyadh Gallery Mall on July 4 and continued till Aug. 2.
They also kicked off in Jeddah at Serafi, Al-Andalus, and Red Sea malls and will be launched in Dammam at Al-Rashed and Dhahran malls.