The new Facebook insights

Facebook’s insights have never been visually exciting.
When describing social analytics to the everyday person, the excitement we get is hard to explain as they only see numbers, posts, and other social jargon that mean nothing to them. Facebook has lacked a visually stimulating analytic platform that really shows what is working and what needs improving on your specific page...until now.
With the launch of the NEW Facebook insights, we think the analytic space is going to change. You now have four categories your page’s analytics are sectioned off in:
1. Overview — This is the general view of your entire page’s health — including variables such as Page Likes, Post Reach, Engagement and Most Recent Posts. It offers a great quick look on what’s working and what’s not.
2. Page — This section dives deep into your page’s Likes, Where Your Page Likes Came From, Net Likes: What Changed and gives you a choice of different reporting time increments from one week to one quarter. We love the visuals on this page, which you can understand and relate to.
3. Posts — The posts section is really our favorite as we are huge advocates for Promoted Posts. It lays out for you All Posts, When Your Fans Are Online, and Best Post Types. Now you can really see what content of yours works the best and in what areas you need to improve.
4. People — If you want to know demographics such as age and gender you can compare demographics of people who like your page with the demographics of Facebook’s total population. With geography and Language, it calculates the estimated location of people who like your page and their default language setting. It’s a great tool to see the exact people you should be targeting.
The new Facebook insights are actually fun to look at and play around with. As social media strategists, one of our biggest hurdles is always trying to explain to a client the value of social media, and we think this is the biggest gift Facebook has given us social media mavens in a long time, especially since it’s free. Now our clients can actually see for themselves what’s working and what’s not. Of course, we will always provide our valuable weekly and monthly reports, but if they want to see a quick overview, it’s simply enough for anyone to understand.
The Social Clinic is a social business consultancy based in Jeddah, Saudi Arabia, which caters to the KSA and the region via its certified social media strategists. www.thesocialclinic.com