All-new Nissan Tiida: Compact hatchback adds more style, technology and versatility

Nissan on Wednesday raised the curtain on its all-new Tiida, shaped to complement the lifestyle of the young at heart of customers throughout the region.
With dynamic styling looks, advanced technology and class-leading spaciousness, the completely revised second generation of the Middle East’s best-selling compact hatchback has everything to build on the Tiida nameplate’s established success.
Already commanding 54 percent of the expanding compact hatchback segment in the Gulf, Nissan aims to more than double sales and extend market share beyond 60 percent with the introduction of the all-new Nissan Tiida.
“The All-new Nissan Tiida is equipped to reward the diverse lifestyles of the Middle East’s free spirits,” said Samir Cherfan, MD, Nissan Middle East. “Tiida is the Middle East’s most established name in the hatchback market, with a customer loyalty second to none in its class. With refreshed design and improved levels of standard technology, the all-new Nissan Tiida will not only appeal to existing customers but also attract a new range of Middle East buyers looking for a stylish and premium hatchback.”
Nissan Tiida hatchback, first introduced to the Middle East in 2005, made an immediate impact capturing 36 percent market share in less than two years in the Gulf region. Today, Tiida hatchback continues to lead the C-hatchback segment with 54 percent market in spite of increased competition in the Gulf. With the All-new Nissan Tiida, Nissan aims to further push this market share to more than 60 percent.
Under the umbrella of Innovation that Excites, the all-new Nissan Tiida communication campaign centers on sharing special moments of our lives: “Tiida Moments.” On Sept. 18, Nissan will create a special “Tiida Moment” with a unique launch event to be held simultaneously in multiple locations across the region.
All-new Nissan Tiida hatchback has arrived with sleek styling, best-in-class fuel economy, class-leading interior spaciousness, advanced technology and features typically expected from far more expensive vehicles.
Inside and out, the new Tiida is dynamically styled. The refreshed aerodynamic body shape blends sophistication with a sporty influence, complemented by widened and lowered stance, electric-folding mirrors and 17” alloys wheels. Inside, a sleek, modern cabin welcomes the driver and passengers featuring quality materials and lifestyle-accommodating design.
No matter what the day has in store, the new Tiida’s owners can be sure of being able to take it in their stride. Class-leading spaciousness provides comfortable accommodation for up to five adult passengers while the standard 60/40 split rear bench offers the option of tackling bulky loads.
The all-new 2013 Nissan Tiida 5-door hatchback is available with the choice of two engines and five well-equipped grades. Starting with the 1.6-liter ‘S’, which comes as standard with 60/40 rear split bench, dual front airbags, ABS (anti-lock braking system), EBD (electronic brake distribution), BA (brake assist), next Generation Xtronic CVT (Continuously Variable Transmission) and keyless entry, rising to the 1.8-liter SL Plus, with leather seats, 6 airbags and electrically-controlled sunroof. Available options include satellite navigation, 5.8” QVGA color display and rear view camera and iPod connectivity.