Villeroy & Boch opens new tableware store in Riyadh

The German lifestyle brand Villeroy & Boch and its partner in the region for more than 30 years, Sara (Saudi Arabia Agency Ltd.), opened a new House of Villeroy & Boch tableware store in Riyadh on Sept. 19.
The new House of Villeroy & Boch is located at the city center of the capital on Tahlia Street. With 250 sqm it is the largest Villeroy & Boch tableware store in the region. The fixtures and decoration made in Germany are based on Villeroy & Boch’s latest generation of showroom design. A lifestyle oriented product presentation and trained store staff will help to create and visualize table-settings based on individual needs. Customers will be able to experience the premium world of Villeroy & Boch tableware and home accessories in an attractive and pleasant environment.
On display are the latest products and top sellers from Villeroy & Boch’s tableware collections. Besides dinnerware, the shop also features a wide selection of glassware, cutlery, gift articles and decoration.
The opening event was also marked by the visit of Nicolas Luc Villeroy, management board member and head of tableware division who also represents the founding family of Villeroy & Boch.
“The opening of the largest Villeroy & Boch tableware store in the region is a great mark for our company, especially in this year when we celebrate our 265th anniversary. The holistic approach of our Villeroy & Boch stores is to offer complete solutions for the perfectly laid table and an elegant home instead of just selling single products,” says Nicolas Luc Villeroy.