Philips Consumer Lifestyle CEO visits Kingdom

Philips has reaffirmed its commitment to Saudi Arabia this week with the visit of its Consumer Lifestyle CEO Pieter Nota.
The visit follows the results of last year’s Philips Meaningful Innovation Index, which shows that Saudis are among the quickest adopters of innovation in the world.
The Index found that only 54 percent of Saudis are satisfied with existing innovations in the areas they considered to be the most important in their lives, providing room for Philips to introduce new innovations that matter for people in the Kingdom.
Nota also shared the relevance of Philips’ new brand positioning, which it launched in Novembes.
“The Saudi market is of great importance to Philips and the feedback from consumers here has generated insights into consumer needs that have led to the development of meaningful innovations,” said Nota.
“We’ve also learned that saving time is also a key wish of Saudi consumers, freeing up more time to spend with their family. As such, we’ve introduced time-saving solutions such as the Beard Trimmer 9000 and garment steamers,” said Nota.
Philips Consumer Lifestyle is committed to tools and solutions that enable healthy lives at home such as the Philips Airfryer.
Philips continues to expand its efforts in the Saudi market introducing its latest innovations Sonicare Airfloss and Sonicare Flexcare Platinum.