Infiniti appoints Al Ghassan Motors as authorized Saudi dealer

Infiniti has appointed Ghassan Abdulrahman Al Sulaiman Trading Est. (trading as Al Ghassan Motors) as an authorized dealer partner for Saudi Arabia. The appointment is part of Infiniti's ambitious growth strategy for the Middle East.
The agreement ensures existing and new customers will be able to benefit from the full Infiniti brand experience once Al Ghassan Motors officially begins operations.
In the course of the coming months, Al Ghassan Motors will expand to offer Infiniti’s complete range of premium vehicles, service support and genuine parts through an expanding network of dedicated Infiniti centers.
Fully in line with the brand’s global standards, these Infiniti centers will start opening from mid-March across Riyadh, Jeddah and Alkhobar.
“We have an ambitious plan to further develop the Infiniti brand as a leading premium automotive player on the global stage,” said Johan de Nysschen, president of Infiniti Motors Ltd.
Samir Cherfan, MD, Nissan Middle East, said: “This new venture represents both significant investment for our brand and opportunity for our valued customers to enjoy the unique offering Infiniti brings. Success for Infiniti in the Kingdom depends on our ability to deliver not just our full performance model range but also the support and service that our customers rightly demand. Today we announce a partnership, which will help us achieve this.”
Juergen Schmitz, GM, Infiniti in the Middle East, said: “As a very important market for premium cars in the region, having the capability to bring our full offering to the Kingdom is of great importance to us. Our partnership with Al Ghassan Motors allows us to do that and offers Infiniti customers in the Kingdom access to our high quality sales and service standards.
“Al Ghassan Motors has an established and enviable reputation for retailing the most exclusive and luxurious vehicles in the Kingdom and we are proud to have enhanced our portfolio by becoming Infiniti’s authorized dealer,” said Ghassan A.H. Al-Sulaiman, president of Al Ghassan Motors.