Ford celebrates achievements with brand event in Riyadh

More than 350 Ford sales consultants, fleet customers and media experienced the Ford brand culture in depth recently, as Ford Middle East and Al-Jazirah Vehicles Agencies Co. engaged all participants in the Ford brand DNA experience as manifested in its latest technologies and products at the Dirab Motor Park.
At the forefront of the event were the all-new 2014 Ford Fusion mid-size sedan, together with the Ford Ranger and F-150 pickup trucks, boasting their utmost capabilities and class-leading suite of technologies in various performance drives against some of the main segment competitors.
“In today’s competitive marketplace, it’s more important than ever for us to highlight how Ford cars stack up against the competition,” said Kalyana Sivagnanam, director, marketing, sales and service, Ford Middle East & North Africa.
“From Fiesta to F-Series and all points in between, we have quite a story to tell,” he said.
“With an impressive list of game-changing technologies, class-leading engines and transmissions that work together to increase power and fuel economy as well as head-turning new designs, smart technologies and superior quality, now is a great time to show our partners across the board what makes Ford stand out from the rest,” he said.