VP Huawei KSA: Quality is a top priority

Pablo Ning, vice president, Huawei Tech Investment Saudi Arabia

Huawei said it has been actively implementing the strategy of “quality first,” generating many quality stories during research and development, design, production, testing and supplier management. This showcases its principle of pursuing “zero defect,” the mobile giant said.
For the past three consecutive years, CBG has reported positive growth, setting Huawei’s position as the third largest global smartphone manufacturer in terms of market share. However, growing competition and advances in innovation are pushing everyone in the industry to work harder to drive growth.
Pablo Ning, vice president, Huawei Tech Investment Saudi Arabia, said Huawei is committed to putting consumers at the center of its design philosophy.
Ning emphasized the importance of “end-to-end quality control as a critical success factor for Huawei’s consumer business.” “Quality is a vital part of Huawei’s future development and will enable Huawei to overcome fierce competition and achieve long-term and sustainable growth. Huawei will be following essential messages to shape its future. These messages emphasize Huawei’s consumer centered principle.”
He added: “Huawei is committed to the idea that serving consumers would be the guiding principal for the new Huawei Consumer Business Group, and has promised that every product will be guided by the needs and demands of its customers. Huawei will also focus on having its executive team in the front line in order to know what the problems are and how to solve them, to spend time there to truly understand the business, the customers and how they can improve. Huawei is always learning from other companies, in order to shape its brand future.”
Ning claimed Huawei will never prioritize cost and profit over quality. “Quality is always guaranteed at every step, including demand mining, strategic planning, product planning and design, supply chain management, raw material quality control, hardware research, development and innovation, software development, production, marketing, retailing and support. In short, Huawei does not see quality control from the traditional perspective. Instead, end-to-end quality control should be emphasized to deliver superior quality and valuable products for consumers.”