‘LG Signature’ debuts across the GCC

DUBAI: The new LG Signature brand from LG Electronics that combines the finest of its cutting-edge technology and world-class design with an exquisite attention to detail for today’s consumers was launched across the Gulf Cooperation Council (GCC). The ultra-premium brand was unveiled at a gala ceremony at the Dubai Opera.
The rich and exquisite design of the Dubai Opera that bridges the gap between the past and the future made it the ideal venue to launch LG’s ultra-premium brand that will redefine the future of luxury home appliances and entertainment solutions.
The LG Signature family consists of four products that includes the world’s thinnest and stunning OLED television, a sleek refrigerator with a beautiful InstaView™ Door-in-Door feature to keep food fresher, a bold new black stainless steel washer and white all-in-one washer/dryer unit, and an intuitive Air Purifier designed to filter air to protect people from pollutants and allergens at homes.
“From conception to the final user experience, the LG Signature products were designed to highlight true essence — focusing on each product’s basic yet efficient functionality while maintaining the brand’s modern, premium and artistic signature design,” said Kevin Cha, president, LG Electronics, Middle East and Africa.
“The LG Signature products are an extension of the user’s personality, ambition as well as status and also marks the very first time that individuals residing within the region can experience the most aesthetically beautiful home appliances turning their living spaces into highly functioning and visually stunning masterpieces.”
Several prominent members of the region’s retail industry alongside highly influential and prominent Emirati personalities attended the launching ceremony.