First Philosophy di Lorenzo Serafini shop-in-shop opens in Jeddah

The store displays the Philosophy di Lorenzo Serafini spring/summer 2017 ready-to-wear and accessories collections.

Aeffe has announced the opening of the first Philosophy di Lorenzo Serafini shop-in-shop in Jeddah.
The store, opening in partnership with Rubaiyat, a luxury retailer in Saudi Arabia with over 350 international brands, is on the second floor of the Stars Avenue Mall.
The cozy space features a combination of natural brass, mirrored surfaces, coral wall-to-wall carpeting and displays the Philosophy di Lorenzo Serafini spring/summer 2017 ready-to-wear and accessories collections.
Located in the Stars Avenue shopping complex on Malek Road, the Rubaiyat Department Store is exclusively for ladies and offers more than 250 luxury brands including over 80 ready-to-wear designer labels, footwear, accessories and fragrances all under one roof. It has five departments dedicated to designers that are exclusive to Rubaiyat, including iconic names such as Balenciaga, Dolce and Gabbana, Gucci and most recently, the first Philosophy di Lorenzo Serafini shop-in-shop in Jeddah.
Founded in 1979, Rubaiyat is a pioneer in bringing the fashion world’s leading brand names to Saudi Arabia.