Lifestyle offers new trends as back-to-school season begins

Jworld Pink Vine Collection
Updated 13 September 2017

Lifestyle offers new trends as back-to-school season begins

 Average school expenses involve intense number-crunching exercises and plenty of budgeting. With schools gearing up to reopen, the yearly rise in prices of school fees can deter parents from spending on new school accessories. Moreover, active school lives lead to much wear and tear within a year if schoolbags and other essentials are not durable enough.
Lifestyle claims to offer value on quality products that are affordable for school life.
The company has given a guide on the latest styles and designs.
• Lines, shapes and angles in bright hues are classic styles. JWorld features printed backpacks and checkered and graphic print pencil cases. Icon’s monochrome tribal print or Sakroot’s Midnight Spirit print bags make for a fashion statement!
• Returning to school from fun-filled vacations can be a daunting experience for students. Travel-inspired stationary by Bloom, JWorld’s Ice Pop collection and plenty of nature-inspired bags from Jansport should set the mood for going back to class.
• Comic books are popular for their shades and designs that have inspired school accessories as well. Cosmic’s comic print schoolbag set and notebooks by Lifestyle brands fall in this category.
• Back-to-school season is the perfect time for goal setting and feeling motivated to work hard and stay organized. Notebooks & Stationery by Ice London and Daily Planners by Bloom help young minds prepare in advance for every lecture. To aid in note taking, Studio Series color pencils assist in coded marking and visually memorizing important points.
• Lifestyle offers colorful prints for boys and girls by JWorld, Santoro, Pepe Jeans London, Real Madrid and more. These sets cover everything from trolley bags to matching water bottles and notebooks.
Shoppers spending 250 dirhams ($68) and above will receive a Bluetooth speaker or a pair of headphones for 10 dirhams. iPhones, Bluetooth speakers, entertainment vouchers and many more prizes are just a click away and all your child needs to do is snap a selfie with the hashtag #Skoolfie to stand a chance at winning some prizes.


AMC launches Saudi Arabia’s first cinema loyalty program

Updated 15 January 2020

AMC launches Saudi Arabia’s first cinema loyalty program

AMC Cinemas has launched the first cinema loyalty program, along with a website and mobile application, in Saudi Arabia, ensuring that all updates and information are available for movie lovers here.

The loyalty program, AMC Da’era, is a first-of-its-kind experience that has been built specifically for the Saudi cinema goer. The app is designed to offer a personalized experience for each guest. With points being earned for every single riyal spent in AMC Cinemas, members keep ascending through each of the tiers by moving from Inner Circle to Select Circle and finally Elite Circle. Alongside each tier, the perks and benefits continue to expand from birthday, anniversary gifts, F&B discounts, free refills, and chances to win tickets to screenings and grand opening events. 

Being a member of AMC Da’era will give users a privilege to be the first to know about any advance tickets and cinema openings via a weekly newsletter.

Users can join AMC Da’era by signing with an AMC account on amccinemas.com or the AMC Cinemas app on iOS.

The new website amccinemas.com is set to be a one-stop digital hub for movie news and schedules in all AMC Cinemas, featuring advanced search tools that allow guests to narrow down their search and select a movie based on the name of the movie or the desired location. The handy booking system allows users to effortlessly purchase and book tickets online and once the transaction is completed, the tickets will be dropped into the visitors’ digital wallet. Moreover, the live chat option provides immediate real time support to help solve any problems and deliver all required information. 

The site also highlights any new food and drinks promotions for customers to benefit from. The new “Remind Me” function will keep cinema lovers always up to date. The website has been designed to be quite similar to amctheaters.com, the most visited entertainment site in the US.

“AMC Cinemas’ mobile application will allow guests to finalize everything in a seamless and speedy way. With a wide range of features that are available in both Arabic and English languages, booking a movie in AMC Cinemas will become a fun and on-the-go process,” a statement said.

AMC currently operates two theaters in Riyadh. According to Adom Aron, CEO of AMC, the company plans to open between eight and 10 theaters by June, between 12 and 20 theaters next year, and 50 theaters in the next three to four years.