Saudi fast food favorite Al Baik ahead of Samsung, Google in brand ranking

Al Baik is one of the major vendors of fried chicken in Saudi Arabia, with over 40 outlets in Jeddah alone. (Photo: Al Baik)
Updated 18 January 2018

Saudi fast food favorite Al Baik ahead of Samsung, Google in brand ranking

LONDON: A handful of homegrown Saudi companies have again trumped some international heavyweights in a ranking of popular brands released by YouGov.

Dairy company Almarai topped the list of most positively perceived brands in the Kingdom, appearing ahead of WhatsApp, Apple and iPhone.

Al Baik, the local fast-food outlet beloved of Saudi diners, came fifth in the ranking, ahead of Samsung, YouTube and Google.

Polling firm YouGov uses “buzz” scores to compile the listings, based on consumer feedback on the brands during a two-week period.

Al Baik — which is one of the major vendors of fried chicken in Saudi Arabia, with over 40 outlets in Jeddah alone — has maintained its position in the top 10 for the past six years.

A number of Saudi companies also featured in YouGov’s top 10 “most improved” listing, with Al Rajhi Bank in fourth place and construction giant Binladin Group coming eighth.

“Buzz scores show how brands are resonating with consumers on a daily basis, and ultimately indicate to marketers the level and direction of recent brand exposure. In a market increasingly edging toward a digital-based economy, digital devices and media platforms form an integral part consumers’ daily lives,” said Scott Booth, YouGov’s regional head of data products.

“This trend is highlighted by the seven digital brands heading into 2018 in a strong position among consumers. However, Almarai, Al Baik and Dettol are proving you don’t have to be a digital brand to produce and execute a winning strategy to positively connect with consumers in today’s tech-savvy market, and they too have a strong start to the year.”

Technology brands featured prominently in the listings, with Nokia topping the list in improved brand perceptions in Saudi Arabia, followed by Samsung Galaxy at No. 6 and Huawei in seventh.

Western Union and Facebook also showed signs of positive feedback, occupying second and fifth place respectively.


TWITTER POLL: More than three-quarters say no to failing Turkish lira

Updated 22 September 2020

TWITTER POLL: More than three-quarters say no to failing Turkish lira

  • Lira has lost half its value since 2017
  • Poll finds more than 80% would not invest in falling currency

DUBAI: The Turkish lira has plummeted 22 percent this year, but an Arab News Twitter poll found that most people still don’t have the confidence to invest in the tumbling currency.

About 18 percent of the 1,438 respondents said that a weak lira was worth investing in, while nearly 82 percent said the risk was too great.

Traders will buy currency when it is weak, but tend to only do so if there is confidence that it will eventually climb back up in value – thus making a profit.

The lira – already impacted by the coronavirus and President Recep Erdogan’s authoritarian style of leadership – has suffered increased problems as he printed more money to bolster spending, but instead his plan led to a further devaluation.

Turkey and Erdogan are facing widespread condemnation for their foreign policy, which has seen the country intrude into Greek-claimed waters and interference in Libya and Syria.

There is also growing concern of civil unrest inside the country.

On Monday the currency reached record lows, touching 7.6 against the US dollar – it has lost half its value since the end of 2017.