MUA MUA makes a fun statement at Arab Fashion Week in Riyadh

A model presents on the catwalk a creation of MUA MUA Dolls by designer Ludovica Virga during the Arab Fashion Week in the United Arab Emirate of Dubai on November 17, 2017. (AFP)
Updated 15 April 2018

MUA MUA makes a fun statement at Arab Fashion Week in Riyadh

RIYADH: “It actually began as a joke,” said Ludovica Virga, founder and designer of the Italian brand House of Mua Mua, explaining the origin of Mua Mua Dolls. Although the designer is extremely familiar with Saudi customers, this is her first visit to the country, to display her signature, playful collection at the last day of Arab Fashion Week in Riyadh on Saturday.
The dolls originated in Bali, with Virga deciding to give back to the island’s inhabitants, who were left without work as tourism was dwindling after the 2004 tsunami. Handmade by a team of local women, the crochet dolls are iconic and fun. “The idea is to highlight their main features and imperfections, which are what makes them so special.”
When Virga presented Karl Lagerfeld with a doll that resembled him in 2009, it instantly became a fashion statement. She was soon commissioned to create 700 dolls that would be sold at Lagerfeld stores.
The concept caught on and Virga created more dolls based on style icons, including Lady Gaga, Coco Chanel and Anna Wintour. The brand went on to incorporate T-shirts and accessories and is currently in the process of what Virga calls “evolving from kids to college students.” Inspired by news or popular culture, House of Mua Mua creates apparel and accessories that are renowned for being “young-at-heart, witty and playful.”
Not one to take fashion seriously, Virga’s spring/summer 2018 collection displayed at Arab Fashion Week also dished out a social message. With the slogan “less plastic is fantastic,” sequinned jackets, hoodies and bags made a statement on the runway.
“Ladies in Saudi Arabia are incredibly fashionable and receptive,” she said. “Clearly they are well-traveled and sophisticated.” And in the spirit of holidaying, the collection also features kaftans and beach hats, sequinned denim jackets over colorful playsuits, waist bags with T-shirts and large ruffle skirts, oversized sweaters and eye-catching accessories.
“The collection is also all about summer, holidaying for example, in St. Tropez or Monte Carlo. And about not taking life too seriously,” Virga concluded, as she flashed her “I don’t give a chic” T-shirt.


Shanina Shaik spotted on and off the runway in New York

Shanina Shaik attended the Diesel x A-Cold-Wall party during New York Fashion Week. (AFP)
Updated 11 September 2019

Shanina Shaik spotted on and off the runway in New York

DUBAI: A-Cold-Wall, founded by Virgil Abloh protégé Samuel Ross, and Diesel Red Tag unveiled their hotly-anticipated collaborative capsule collection during New York Fashion Week via an installation, which took over SoHo’s Grand Street on Sept. 10. Ahead of the big reveal, the brands celebrated the launch by hosting a glamorous dinner that was attended by a drove of celebrities, including Karrueche Tran, Kehlani, and Shanina Shaik. Nearly everyone in attendance was wearing pieces plucked from the new Diesel Red Tag x A-Cold-Wall Spring 2020 collection.

Victoria’s Secret model Shaik chose a tie-dye splattered t-shirt, which was neatly tucked into a pair of black, slim-fit jeans. Shaik, whose father is Saudi-Pakistani and whose mother is Lithuanian-Australian, accessorized the casual, laid-back look with a miniature leather handbag and a pair of black, pointed-toe pumps. With her black hair pulled back into a sleek, low-hanging ponytail, Shaik exuded effortless cool.  

 
 
 
 
 
 
 
 
 
 
 
 
 

The NEW @diesel X @acoldwall collection out now @for.successful.living #diesel

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The 28-year-old has been keeping quite busy this NYFW. Following the dinner, Shaik attended Rihanna’s Savage x Fenty Spring 2020 show on Tuesday. Additionally, she’s been spotted at shows by Tommy Hilfiger, Carolina Herrera, PrettyLittleThing x Saweetie and the Harper’s Bazaar Icons party. And when she’s not turning heads on the front row, she’s stealing the scene on the runway, including at LaQuan Smith’s Spring 2020 showcase earlier this week.   

Indeed, it appears that the model hasn’t let her recent divorce slow her down. News of her split from longtime beau Greg “DJ Ruckus” Andrews took the internet by storm when It was first announced in June. The model filed the paperwork in the Los Angeles County Court in July, citing irreconcilable differences, according to TMZ.

 
 
 
 
 
 
 
 
 
 
 
 
 

PLT tonight @prettylittlething

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News of their split came as a shock to fans as, earlier this year, Shaik spoke to British model Rosie Huntington-Whitely about starting a family.

“Personally, I’m thinking about a family and when to settle down and have all that as well,” she told the website Rose Inc. “But there are so many things on my dream board that I need to tick off and want to do, and hopefully I’ll do some more movies as well. If I can do all of that, I’ll be very happy,” she added.

The model married Andrews on musician Lenny Kravitz’s private island of Eleuthera in the Bahamas in May 2018.