Land Rover marked its 70th anniversary with a global broadcast celebrating one of the world’s favorite 4x4s and the people who love them.
Starring the cars and the people who make and drive them, the online program paid tribute to seven decades of adventure, humanitarian aid and hard work across classes and cultures around the world.
The broadcast was on April 30 — 70 years to the day since the first Land Rover made its debut at the Amsterdam Motor Show. It told how Land Rover began as a utility model at the end of the Second World War and grew to become one of the world’s favorite 4x4, with more than 7 million sold.
Ralf Speth, Jaguar Land Rover CEO, said: “Land Rover was born with the launch of a single vehicle. Today our family of SUVs is testament to the pioneering spirit of innovation that has characterized Land Rover for seven decades. Our family of Defender, Discovery and Range Rover models provides unrivaled capability, versatility and luxury, giving us the perfect foundation for another 70 years of success.
“Land Rover is so much more than just the most capable all-terrain vehicles. It connects people through a passion for adventure and for making more of our world. From our employees to customers and enthusiasts, this is a family that makes Land Rover special.”
In January, Land Rover revealed plans to sympathetically renovate the world’s most historically significant unrestored model — one of three pre-production cars from the original Amsterdam launch.
Now in the hands of the experts at Land Rover Classic, it takes the stage alongside its closest modern relative — the exclusive 405PS Defender Works V8 revealed earlier this year.
