Tetra Pak, the world’s leading food processing and packaging solutions company, has teamed up with Careem and Al-Rabie to launch a three-month campaign that will introduce “Water in a Carton” packages to Careem customers.
“‘Water in a Carton’ is an innovative initiative from Tetra Pak Arabia which will enable us, as a company, to be more flexible and diverse,” said Ziyad Al-Jadid, the company’s operational marketing director. “Drinking water from a carton package is a new experience for our consumers. Careem’s executive service passengers will be welcomed aboard with a refreshing water drink, that will make their journey memorable and healthy.”
In alignment with Tetra Pak’s motto of “Protects What’s Good,” the six-layered packaging is specifically engineered to protect the water from harsh weather conditions.
