Online campaign paves way for women drivers

The special events were held in Jeddah, Riyadh and Alkhobar.
Updated 09 June 2018

Online campaign paves way for women drivers

Later this month, women will drive on the streets of Saudi Arabia for the first time. To mark this historic occasion, Mohamed Yousuf Naghi Motors Jaguar Land Rover has been running a series of special events titled #HerCarHerChoice in Jeddah, Riyadh and Alkhobar aimed at assisting women to correctly purchase their next car as the driver rather than as a passenger.

While women for a long time have been influential in the buying process of new cars, this time it is different as the needs of a driver differ from that of a passenger.

The events aim to support the company’s commitment toward empowering females and facilitating their developmental role in accordance with Saudi Vision 2030.

According to a study conducted by Mohamed Yousuf Naghi Motors Jaguar Land Rover, the most desirable features while purchasing a vehicle among females include entertainment systems, practicality, safety and performance. Through these events, the company is enabling women to get a closer look at the features under the supervision of specialists in the field.

“We realize that women have a great influence when it comes to choosing a car from the perspective of being a passenger but this time it is different,” said Mahmoud Mirza, national marketing and CRM manager at Mohamed Yousuf Naghi Motors Jaguar Land Rover. “For the first time, women are in the driver’s seat, and Mohamed Yousuf Naghi Motors Jaguar Land Rover is welcoming these females into our showrooms where we have recruited qualified females as sales representatives to provide the best experience to our female customers.” 

The educational campaign answered the many questions women have with regards to the process when buying a car from a driver’s perspective. Until now, purchasing a car usually meant choosing the type of car, and the date of manufacture and color, whereas buying a car as a driver requires greater knowledge about its performance and handling characteristics and overall driving behavior as the vast majority of female buyers will be experiencing this for the first time. 


Seafood lovers flock to LuLu fiesta

LuLu Hypermarket’s annual seafood festival, held in association with the National Fisheries Development Program, was attended by senior officials from the fisheries department and LuLu.
Updated 20 November 2019

Seafood lovers flock to LuLu fiesta

LuLu Hypermarket hosted its annual “Seafood Fiesta,” a showcase of more than 100 varieties of fish and shellfish across its stores in the Kingdom.
The seven-day festival, which ran until Nov. 17, was held in association with the National Fisheries Development Program, a subsidiary of the Department of Ministry of Environment, Water and Agriculture (MEWA).
LuLu honored seven Saudi fishermen who completed 50 years in the field of fishing. The seafood festival was inaugurated by Abdul Aziz A. Alshehab, general director of Fisheries Research Center, Eastern Province, at LuLu Hypermarket in Dammam. At its Jeddah branch in Amir Fawaz district, the event was inaugurated by Rada Al-Zahrani, director of the fisheries department in Jeddah, while at the Riyadh branch in Murabba district, Dr. Ali Muhammed Al-Shaikhi, CEO of National Fisheries Development Program, opened the event.
Shehim Muhammed, director of LuLu Hypermarket Saudi Arabia, said: “We have always taken pride in offering fresh and high-quality seafood from around the world. Seafood Fiesta is one such event that proves the commitment of LuLu to bring the widest range of fish and shellfish that is well-loved by both the local and expat communities. We also support local produce, as we are recognized as the top seller of Samaq-certified products, which highlight fresh and cooked seafood that is promoted by the national aquaculture product certification and labeling program of the Saudi Aquaculture Society, under the guidance of MEWA.”

HIGHLIGHT

LuLu honored seven Saudi fishermen who completed 50 years in the field of fishing, during the seven-day festival, which ran until Nov. 17.

From Norwegian salmon to sea bass, lobster, kingfish and much more, LuLu offered fish and shellfish products in both fresh and frozen options. Apart from the seafood offerings in the wet section, the hypermarket offered a variety of fish dishes at its hot food stations. Japanese maki, prawn pizza, grilled tuna, salmon quiche, fish masala and tuna puff were some of the main attractions at these counters.
LuLu Hypermarket, one of the largest retailers in the region, recently celebrated the group’s 10th anniversary in the Kingdom.
With 180 stores operating worldwide, LuLu aims to provide and sustain the supply of global products at the best rates. It is one of the favorite shopping destinations of both locals and expatriates in the Kingdom.
LuLu is the fastest growing retail chain across 10 countries that include the GCC, India, Egypt, Indonesia, and Malaysia. It is one of the Middle East’s top employers with a workforce numbering at more than 55,000.