VOX to open first multiplex cinema in Jeddah by December

VOX aims to bring world-class entertainment to cities across the Kingdom. AFP
Updated 17 July 2018

VOX to open first multiplex cinema in Jeddah by December

  • VOX Cinemas will also open an IMAX theater at the Red Sea Mall, featuring the largest IMAX screen in Saudi Arabia
  • The cinema will feature 12 screens, including three GOLD by Rhodes, the first of its kind in Saudi Arabia

JEDDAH: Majid Al-Futtaim, the leading shopping mall, communities, retail and leisure pioneer, has announced it will open the first multiplex in Jeddah at the popular shopping destination Red Sea Mall by December.
This announcement marks a major milestone for the company as it begins to deliver on its goal of bringing world-class entertainment to cities across the Kingdom. It is the latest step in VOX Cinemas’ SR2 billion ($0.53 billion) investment plan that will see 600 screens open in the Kingdom over the next five years and a major pillar of a total SR16 billion investment Majid Al-Futtaim is making in Saudi Arabia’s retail and leisure sectors.
Red Sea Mall was strategically selected owing to its status as the most popular shopping destination in the western region. The mall has 145,000 square meters of gross leasable area, and other amenities for the comfort and convenience of visitors, which are projected to hit 18.5 million visitors by the end of 2018.
The cinema will feature 12 screens, including three GOLD by Rhodes, the first of its kind in Saudi Arabia. GOLD by Rhodes is a new dining concept in partnership with Michelin-starred chef Gary Rhodes, with a menu that offers a variety of classic cinema snacks with a fine-dining twist. Saudi cinema guests can order gourmet meals directly to their reclining seats while enjoying movies on digital surround-sound and wall-to-wall high-definition screens. Families can opt for KIDS, a family-friendly concept developed for children where they can watch the latest animations and adventure films in a colorful setting.
VOX Cinemas will also open an IMAX theater at the Red Sea Mall, featuring the largest IMAX screen in the Kingdom. The IMAX Experience will offer movie-goers a highly immersive film experience, allowing them to enjoy the biggest blockbusters with crystal-clear images and powerful sound you can feel.
VOX Cinemas CEO Cameron Mitchell said: “We know that the appetite for world-class movie experiences extends across the country and therefore we’re delighted to announce this latest extension of VOX Cinemas’ footprint into Jeddah.
“This is still just the beginning of the story and we look forward to further exciting announcements in the weeks and months ahead.”
Aidrous Al-Bar, managing director of Red Sea Markets Co., said: “We’re eagerly awaiting the opening of VOX Cinemas in Red Sea Mall. Our aspiration is to provide Jeddah residents and visitors with the most comprehensive retail and entertainment option.”


LA Italian eatery Madeo delights the palate in Riyadh Season pop-up

Updated 15 December 2019

LA Italian eatery Madeo delights the palate in Riyadh Season pop-up

  • Despite minor setbacks he faced while setting up, Vietina considers the experience to be a positive one

RIYADH: Renowned Italian restaurant Madeo has opened up in Al-Murabba for Riyadh Season. 

The pop-up has started brightly, and head chef Gianni Vietina invited Arab News to sample the menu and chat about his experience.

Vietina, in Saudi Arabia for the first time, said that he loved the location he had set up in, and was very happy to be opening up in the Kingdom. 

“The location is gorgeous. At night, with all the lights on, the music going, it’s very nice.”

Despite minor setbacks he faced while setting up, Vietina considers the experience to be a positive one and that the response was even better than he had expected. 

“Like anything new, you have quests, you have problems. Up to now, we’re doing pretty good. We are up and running. We’re comfortable now, which is a shame as we’re leaving pretty soon,” he said.

He added that he would repeat the experience in a heartbeat if he could: “They were nice enough to ask me to stay in Saudi a little longer, but I can’t. I need to go back home. But I would love to come back.”

He said that while he was not planning to open up a permanent restaurant in Saudi Arabia, he would not rule it out completely.  “I’ve been offered options, and friends have offered to show me locations while I’m here, but I can’t do it right now, I just opened a new restaurant two months ago,” he said.

“I chose the dishes that I know that most of the Saudis that visit my restaurant in Los Angeles like.”

Gianni Vietina, Head chef of Madeo

The pop-up’s menu contains most of what the original restaurant offers, including his ever-popular penne amadeo and spaghetti bolognese, with the chefs using a combination of imported and locally sourced ingredients. 

“I chose the dishes that I know that most of the Saudis that visit my restaurant in Los Angeles like,” he told Arab News.

For the pop-up, Vietina has stuck to using halal and alcohol-free ingredients. 

“It was challenging at the beginning. But the bolognese at Amadeo doesn’t contain pork, and I realized after we tried cooking without wine that almost nothing changed. I actually prefer it,” he said.

Madeo is a favorite of Saudis visiting Los Angeles, with Vietina going so far as to describe the restaurant as a “Little Riyadh” on most evenings between July and September. 

He even recognizes some of the customers who have come into the Riyadh pop-up, and always stops over to greet them.

Upon sampling the menu, it’s easy to see why the food at Madeo has remained popular all these years. 

The eggplant parmigiana is a perfect blend of crusty cheese and silky smooth eggplant, with hints of basil and rosemary. 

The bolognese is rich, meaty and decadent, without being too heavy and greasy. And the penne Amadeo, which Vietina has been eating since his childhood, is a timeless classic of crushed tomato, basil, finished off with butter and Parmigiano Reggiano for a creamy, rich flavor.