Light expo attracts European manufacturers

Light Middle East 2018 will feature more than 340 exhibitors from 25 countries.
Updated 25 August 2018

Light expo attracts European manufacturers

European manufacturers will be out in full force at the Middle East’s premier lighting exhibition in Dubai next month, with their latest innovative products in tow, from solar-powered smart street lamps, to modular LEDs designed for high-rise urban greenhouses.

Light Middle East 2018 will feature more than 340 exhibitors from 25 countries when the three-day event opens for the 13th time from Sept. 23-25 at the Dubai International Convention and Exhibition Center.

More than 70 of these will hail from Europe, many of which are standalone exhibitors, while others will be part of dedicated country pavilions from Italy, Spain, Turkey, France, the UK and Germany.

The finest in European technology is expected to be on display for regional trade buyers, architects, lighting designers, consultants, engineers, and end-users, with leading brands sharing their visions of what the regional urban lighting landscape may look like in the future. 

German-headquartered BJB provides a prime example of Light Middle East 2018 exhibitors with an eye for a bold new future. Along with its standard product line of single-row optics and COB connectors, BJB will look to make a splash with its Urban Farming LED modules, designed to help grow fruits and vegetables in city “farmscrapers.”

The launch of the energy-efficient light-emitting diode comes after the announcement that Dubai will be home to the world’s largest vertical farm, and will be welcomed by consultants working on the $40 million project, which is slated to be completed by the end of 2019.

Kathrin Fielitz, business development manager for urban farming at BJB, said lighting is key to success of indoor farms. “For photosynthesis and therefore biomass production, plants only use certain components of the natural light spectrum — mainly red and blue,” said Fielitz.

“The right spectrum and the right amount of light for the plants, as well as the efficiency of the lighting system, play a highly important role to make indoor farming a viable business.”


LuLu festival celebrates flavors of the Philippines

Updated 30 min 35 sec ago

LuLu festival celebrates flavors of the Philippines

LuLu Hypermarket has launched its annual Filipino festival titled “Pinoy Fiesta 2019,” showcasing the country’s famous food products.

The week-long festival from Oct. 20 to 26th offers a wide variety of food products imported from the Philippines. 

The festival was inaugurated at Lulu’s outlet in the Riyadh Avenue Mall, Murabba district, by Adnan V. Alonto, ambassador of the Philippines to Saudi Arabia, in the presence of LuLu officials.

According to a press statement, the festival aims at celebrating Filipino culinary heritage, food and health hygiene, best-quality agriculture produce and food products.

Shehim Mohammed, director of LuLu Hypermarket Saudi Arabia, said: “We have always been dedicated to bringing high-quality products from the Philippines. This festival is one such proof that the Filipino community loves the authentic flavors and delicious food selection that LuLu offers. We are thankful to the massive efforts of our own food sourcing office in the Philippines, located at Calamba, Laguna, which made a big contribution to our success in ensuring uninterrupted supply at the most affordable prices throughout the year.” 

HIGHLIGHT

Exclusive promotion campaigns and price-buster offers have been planned for a variety of imported brands, such as Mama Sita’s, Del Monte, Jack N Jill, Lemon Square, Ligo, CDO, Datu Puti, Lucky Me, UFC and Century.

Exclusive promotion campaigns and price-buster offers have been planned for a variety of imported brands, such as Mama Sita’s, Del Monte, Jack N Jill, Lemon Square, Ligo, CDO, Datu Puti, Lucky Me, UFC and Century. A wide range of agricultural produce from the Philippines is on offer, including langsat, curly parsley, white onion, garlic, Philippine mango, bean sprouts, saba, guyabano, calamansi, chayote, jicama, mangosteen, dragon fruit, pomelo, durian, papaya, kamote, rambutan, pineapple, banana, avocado and sweet corn.

Filipino favorites such as milk fish and dried fish are also available during the festival.

Chefs at the hypermarket will prepare throughout the period of the festival authentic Filipino dishes, including: Kare-kare, adobo, pinakbet, bulalo, sinigang and caldereta. Sweets such as pitchi pitchi, puto pao, majablanca, buko pie, cassava cakes, sapin-sapin, buchi and ginataang kamote are available at attractive prices.

LuLu Hypermarket, one of the largest retailers in the region, recently celebrated the group’s 10th anniversary in the Kingdom.

With 180 stores operating worldwide, LuLu aims to provide and sustain the supply of global products at the best rates. It is one of the favorite shopping destinations of both locals and expatriates in the Kingdom.

LuLu is the fastest growing retail chain across 10 countries that include the GCC, India, Egypt, Indonesia, and Malaysia. It is one of the Middle East’s top employers with a workforce numbering at more than 55,000.