Haku: The dream of a Saudi brand with a Japanese twist

The main four hand-drawn characters by Njood Alkharboush, the founder of Haku. (Supplied)
Updated 02 September 2018

Haku: The dream of a Saudi brand with a Japanese twist

  • Njood Alkharboush, a Saudi graphic designer, has created a Saudi brand called Haku, which has a Japanese twist
  • Haku was launched in early 2018

JEDDAH: A large segment of Saudi youth and teenagers are so fascinated with the Japanese cartoon films and series known as manga (Japanese comics) and anime (animation) that they are eager to buy models and stickers of related popular characters. 

The fantasy world of manga and anime is aimed at children, teenagers and young adults, but the themes can become a little dark.

A Saudi graphic designer, Njood Alkharboush, has created a Saudi brand called Haku which has a Japanese twist. 

Alkharboush brought her dream to reality when she designed anime characters with a Khalijee twist inspired by her passion for Japanese anime. 

Haku is basically a Saudi brand and an online shop that provides products symbolized in a mixture of Saudi and Japanese culture, offering 12 products including stickers, pins and card games. 

“The products imitates the Japanese Manga designed in a Saudi concept in terms of the characters and items,” Alkharboush said. 

She has designed a new Poker concept known as “Kotchina” in Arabic by recreating the four characters of the original Poker card game through turning them into a Khaliji anime and changing the outfit into traditional Khaligie clothes (Thobe). 

“Each character is available as a sticker and a pin.” 

Alkharboush also has her very exclusive collection of pins, including an Arabic coffee cup held by the skeleton of a human hand, a female police car and a “Saudi skull,” a new character of the skull of a man with a long beard and Ghutra.

Haku was launched in early 2018, The project depends on designs that are hand-drawn, using the popular trend related to Saudi-Khaliji culture. 

 

Real business

The name of the project refers to a fictional character in the well-known Japanese movie “Spirited Away,” directed by Hayao Miyazaki. Released in 2001, it reportedly made the highest revenue in Japan’s film history and surpassed the most popular

American movie of the time, “Titanic.” 

Alkharboush told Arab News: “Haku is my favorite anime character of Miyazaki.

“I started to think seriously of turning my senior project into a real business after I saw the way people were attracted to it and the amount of appreciation and admiration generated. 

“Our first clothing line will be launched in early 2019 and our current products are also available in Concept stores in Jeddah, Riyadh. Soon they will be available in Bahrain and Dubai.” 

The business aims to bring happiness to people who find joy in little things, inspired by cute Japanese anime and cartoons migrated into Khaleeji culture, said Alkharboush.

“I want all these characters to pop up in people’s way wherever they go with real knowledge of who they are, to reflect the Saudi culture, as the Japanese anime have become an integral part of modern Japanese life and culture.” 

Alkharboush encourages all small businesses to believe in themselves, value their ideas and trust in what they are doing, never hesitating to bring their dream to reality. 

Such startups would emphasize the importance of the younger generation’s creativity to be spread and help to widen the horizons of the Saudi and Khaleeji culture.

A Saudi company called Manga Productions focuses on producing animations and developing video games with creative and positive content, targeting all local and international groups of society. 

Manga Productions seeks to launch several animation and video game projects to promote Saudi ideas and messages internationally. 

 

 

Decoder

What's an anime?

Anime refers specifically to animation from Japan or as a Japanese-disseminated animation style often characterized by colorful graphics, vibrant characters and fantastical themes. Poker: Poker is a family of card games that combines gambling, strategy, and skill. Ghutra: A traditional Middle Eastern headdress fashioned from a square scarf, usually made of cotton. Arabic coffee cup: Typically made of glazed white ceramic, it is usually plain or decorated with colors, but does not have a handle.


Georges Chakra politicizes couture in an ode to Lebanon

Georges Chakra continuously unveils his aesthetic concepts through his couture shows during fashion weeks. (Supplied)
Updated 21 January 2020

Georges Chakra politicizes couture in an ode to Lebanon

  • The 47-piece offering was an extravagant ode to the Beirut-born designer’s home country of Lebanon, where nation-wide protests have been ongoing for the past couple of months

PARIS: Lebanese Georges Chakra presented his Spring 2020 couture collection at Paris’ Petit Palace on Monday. The 47-piece offering was an extravagant ode to the Beirut-born designer’s home country of Lebanon, where nation-wide protests have been ongoing for the past couple of months.

Lebanese Georges Chakra presented his Spring 2020 couture collection at Paris’ Petit Palace. (Supplied)

Placed on each of the guest’s seats along with the show notes was a synthetic white rose accompanied by a note that read “un rose pour la liberte,” which translates to “one rose for freedom.”

Placed on each of the guest’s seats along with the show notes was a synthetic white rose which read “one rose for freedom.” (Supplied)

The message? Fashion is an act of resistance. Chakra wanted to create the real-life looks that reflected the sophisticated and rebellious nature of Lebanese women. These included a show-stopping lineup of striking eveningwear in a burst of white, hot pink and blue color palettes.

Chakra’s brand signature combines elaborate and intricate back details coupled with modern and bold fabrics. (Supplied)

The glimmer-creating Japanese app Kirakira, which turns anything sparkly into a disco ball–like reflection of shine and shimmer, was the preferred medium for capturing Chakra’s runway today — and rightly so. There were plenty of crystal and sequin embellished pieces on the runway that will surely hit the red carpet soon. 

There were plenty of crystal and sequin embellished pieces on the runway that will surely hit the red carpet soon. (Supplied)

Standout looks included a pink, strapless satin duchesse dress that was short at the front and long at the back and boasted a violet floral print, an asymmetrical gown that featured dashes of sequins in varying hues of green, an icy blue sheath dress with an organza train and a hand-painted blue-grey gazar dress with a fan shaped neckline.

Chakra wanted to create the real-life looks that reflected the sophisticated and rebellious nature of Lebanese women. (Supplied)

You can picture his longtime client US actress Janina Gavankar looking devastating on the red carpet wearing the bright pink slit dress with a criss-cross neckline and long train. Or his new client, actress Nina Kiri, who wore one of his creations to the 2020 Screen Actors Guild Awards on Jan. 20, in the strapless, aquamarine satin dress with a high slit.

Chakra began his work in a war-clad Beirut, after he graduated from Canada. (Supplied)

As is customary, the last look was the bridal look. The off-the-shoulder wedding dress was accessorized with a glittering emerald and diamond necklace made by Lebanese jeweler Fawaz Gruosi. In addition to the striking sartorial lineup, the necklace will also be available for purchase, with a portion of the proceeds going to Beirut’s Children's Cancer Center of Lebanon and scholarships at the Ecole Saint Vincent de Paul.