UK watchdog fines Facebook $644,000 over users’ data breach

Facebook was fined £500,000 for its behavior in the Cambridge Analytica scandal. (Reuters)
Updated 25 October 2018

UK watchdog fines Facebook $644,000 over users’ data breach

LONDON: Britain’s Information Commissioner has slapped Facebook with a fine of £500,000 ($644,000) — the maximum possible — for its behavior in the Cambridge Analytica scandal.
The ICO’s investigation found that between 2007 to 2014, Facebook processed the personal information of users unfairly by giving app developers access to their information without informed consent.
The fine was the maximum allowed under the law at the time the breach occurred. Had the scandal taken place after new EU data protection rules went into effect, the amount would have been far higher.
Social media companies have come under pressure globally following allegations that political consultancy firm Cambridge Analytica used data from tens of millions of Facebook accounts to profile voters and help US President Donald Trump’s 2016 election campaign.


TishTash finds new way in COVID world to connect with audiences

Updated 21 September 2020

TishTash finds new way in COVID world to connect with audiences

  • Two-hundred influencers and media “drove through” the event without having to leave their cars
  • The path from entry to exit was filled with the latest beauty, health and wellness trends, interspersed with a few branded surprises along the way

DUBAI: TishTash, a boutique beauty and wellness communications agency, came up with a creative new way to connect and engage with influencers and media while staying physically distant and safe. 
The company partnered with Costa Coffee on Al-Wasl Road, Dubai, to hold its #TishTashThru event in a drive-thru style.
Two-hundred influencers and media “drove through” the event without having to leave their cars. 
The path from entry to exit was filled with the latest beauty, health and wellness trends, interspersed with a few branded surprises along the way.
With attendees given an hourly slot in which to arrive, motivational messages greeted cars as they wound their way through the drive thru. 
Brands including Kibsons, Earth Goods, Missha, Medcare, Vierro, Citron, FC Beauty, Prickly Pear, Skin Republic, Izil Beauty, Caha Capo, Mustela and Champion Cleaners showcased their seasonal launches, allowing attendees to get an exclusive preview of new products and ventures.
Attendees exited with wellness-orientated tips and tricks, a beauty stash, and their Costa order of choice from the new Value Menu.
“It was an amazing event delivered by the team at TishTash. What seemed like a crazy idea was brought to life and delivered fantastically,” said Shemaine Jones, head of marketing at Emirates Leisure Retail.
“We reached over 200 influencers in a fun and safe manner, the coverage has been amazing, and we had the highest attendance of any event we’ve ever done. Thank you to the amazing TishTash team.”