Cardi B wears Ashi Studio in new music video

I t’s been a big year for New York-born rapper Cardi B. (AFP)
Updated 26 December 2018
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Cardi B wears Ashi Studio in new music video

DUBAI: US rapper Cardi B chose a daring gown by Beirut-based fashion house Ashi Studio for her latest music video — and it’s a dress to remember.

In the video, the artist can be seen breastfeeding her baby girl Kulture, who was born in July, while wearing a black, floor-length gown by Ashi Studio’s Saudi-born founder, Mohammed Ashi.

The fishtail dress hails from the label’s autumn/winter 2018-19 couture collection and was chosen as the centerpiece outfit for Cardi B’s music video for her latest single, “Money.”




The star wore a revealing Ashi Studio gown in her latest music video. (Instagram)

It’s been a big year for the New York-born rapper, born Belcalis Marlenis Almánzar, who was just nominated for five awards at the upcoming 2019 Grammys.

Cardi B is up for Album of the Year for “Invasion of Privacy” and Record of the Year for “I Like It,” as well as nomination nods for Best Rap Album, Best Rap Performance, for “Be Careful,” and Best Pop Duo/Group Performance for her collaboration with Maroon 5, “Girls Like You.”

While she is flying high in her career, she is facing troubles at home, however, and just reportedly split with her husband after a little more than a year of marriage.

The rapper’s husband, whose stage name is Offset, became the target of Internet outrage after he interrupted her set at the Rolling Loud Festival in Los Angeles on Dec. 15 and asked her to get back together with him after an alleged extra-marital affair.

Cardi B said no, but took to Instagram a day later to say that she wished people wouldn’t bash her daughter’s father, whom she married in September 2017.

On the flip side, it’s been a stellar year for the fashion house behind the daring dress in Cardi B’s new video, as Ashi Studio has dressed some of the biggest names in the entertainment industry.

Ashi Studio designed gowns for supermodel Heidi Klum and Cardi B for their appearances at the 2018 Grammy Awards, with Klum going for a stunning sheer dress and Cardi B turning heads in a custom-made gown, which featured a high-to-low hem, full off-the-shoulder sleeves and multiple, voluminous layers.

The Arab designer’s garments have been worn by countless A-listers in the past, including Lady Gaga, Celine Dion, Demi Lovato, Fergie and Ava DuVernay.

Perhaps his biggest fashion score, however, came at the beginning of December when the designer dressed none other than Beyoncé for a Dec. 2 concert in Johannesburg that honored the life of Nelson Mandela.

The superstar wore a ruffled pink dress, with a long train and voluminous, tiered skirt on stage.


Saudi Model Roz stars in campaign for US beauty brand Kat Von D

With 11 million followers on Instagram and a number of high-profile advertising campaigns under her belt, the Saudi-born model who goes by the name Roz is making quite a name for herself in the US. (Supplied)
Updated 22 September 2019

Saudi Model Roz stars in campaign for US beauty brand Kat Von D

DUBAI: With 11 million followers on Instagram and a number of high-profile advertising campaigns under her belt, the Saudi-born model who goes by the name Roz is making quite a name for herself in the US and has just been announced as the new face of beauty brand Kat Von D’s new True Portrait Foundation in the Middle East.

Currently based in Los Angeles, the Saudi model, with platinum blonde locks and Pinterest-worthy style, was handpicked to star in the new campaign by the American brand that is famous for its vegan products.

“Roz, is living her childhood dream of being an international model and breaking the boundaries of fashion and beauty in the region. Her strong personality speaks the brand’s DNA of bold beauty, passion and perfection,” the brand said in a released statement.

Kat Von D picked Roz to star in the campaign. (Supplied) 

  

The new True Portrait Foundation is part of the brand’s vegan and cruelty-free complexion collection and is Kat Von D’s first medium coverage formula. The new product comes in 40 shades to suit a wide variety of skin tones and is available in Sephora stores in the Middle East.

The foundation is based on a liquid-to-powder formula that features Elastic Essence™ Effect: A combination of spherical powders described as having an “elastic core” that ensures the foundation never settles into skin.

Scoring the campaign is particularly important for Roz, as she told Arab News in a previous interview that becoming a model in the US has been challenging.

“Ever since I was young, becoming a model was always a dream of mine. It was a bit difficult for me as a Saudi woman… but to me nothing is impossible” Roz said earlier this summer.

Challenging stereotypes proved to be one of the major hurdles Roz had to face, but “with my persistence, I was able to prove to brands that I am not just famous… I am also influential to many people,” she said. 

The model’s Instagram feed is littered with photographs of her various advertising campaigns, as well as visits to many a product launch party — she was most recently spotted at the California-based launch party for Lady Gaga’s new beauty label, Haus Laboratories — and we’re sure to see more of her in the future.