Riyadh to host 2nd Saudi franchise expo in February

The Saudi International Franchise Expo 2019 is held in partnership with the General Authority of Small and Medium Enterprises.
Updated 09 January 2019

Riyadh to host 2nd Saudi franchise expo in February

The second edition of the Saudi International Franchise Expo 2019, held in partnership with the General Authority of Small and Medium Enterprises, will take place from Feb. 4-6 at Riyadh International Convention and Exhibition Center in the capital.

The event, which will gather decision-makers, pioneers, regional and international experts, and Saudi business entrepreneurs, will showcase the Kingdom’s prominent investment prospects.

The event, which is the first of its kind in the Saudi franchise industry, will include participants from the UAE, Kuwait, Bahrain Egypt, Jordan, Japan, Canada, the USA, US, China, Spain, Malaysia and France. 

The exhibition reflects the Kingdom’s strategy to diversify the economy by attracting more investors and creating an investment climate. It is in line with Saudi Vision 2030, which aims to support non-oil sectors.

The exhibition aims at exporting Saudi brands by granting franchise rights inside and outside the Kingdom.

Ahmed Al-Rifai, director of the exhibition, said: “The Saudi International Franchise Expo is an opportunity to empower local companies and upgrade them as it offers 40 workshops on different topics, such as the concept of ‘franchise,’ how they can set up a franchise, information on Saudi laws, how to draft franchise contracts, and promotion of the brand.”

He said the General Authority of Small and Medium Enterprises aims to regulate the SMEs sector in accordance with the best international practices to increase productivity, thereby increasing its contribution to the GDP.


SAGIA, Xylem ink $50m MoU to advance water security

Updated 05 December 2019

SAGIA, Xylem ink $50m MoU to advance water security

Water technology firm Xylem has signed an MoU with the Saudi Arabian General Investment Authority (SAGIA), representing an investment of $50 million. The agreement aims to expand Xylem’s manufacturing footprint into the Kingdom, and to better serve its portfolio of customers in Saudi Arabia and across the region.

Under the MoU, Xylem will work with SAGIA to develop and localize advanced water and wastewater products and technologies to address water challenges in Saudi Arabia, as well as increase its footprint of service points and rental fleets across the Kingdom. A core objective of the MoU is to accelerate adoption of digital water solutions and optimize utility networks across the Kingdom.

The proposed multimillion-dollar investment will not only help build a vibrant local supply chain, but also see Xylem bringing additional commercial opportunities into the Kingdom, with the wider aim of improving water solutions locally. The agreement is in line with the goals of Saudi Vision 2030 to promote economic diversification through investments in localization that will also contribute to the export of “Made in Saudi” products across the world.

The MoU was signed on the sidelines of the Future Investment Initiative (FII), commonly known as the “Davos in the Desert,” by Ibrahim A. Al-Omar, governor of SAGIA, and Steven Leung, senior vice president and president, emerging markets of Xylem, in the presence of senior officials of both entities and Frank Ackland, managing director Xylem Middle East.

Al-Omar said: “As Saudi Arabia welcomes investors and decision-makers from across the globe to this annual global investment platform, the agreements exchanged here reflect the strength and diversity of the economy. Under Saudi Vision 2030, Saudi Arabia is undergoing an ambitious program of economic reform, and the world is taking notice. This month, Saudi Arabia climbed 30 places in the World Bank’s Doing Business 2020 report, becoming the most improved economy globally. The indicators are
clear: Saudi Arabia is not only open for business, it’s the economy of the future.”

Leung added: “As Xylem continues to lead the water sector’s digital transformation globally, this MoU presents an opportunity to leverage our market-leading portfolio and application expertise to advance water security in Saudi Arabia. Through our investment of $50 million, and with our strong presence in Saudi Arabia, backed by our dedicated office and team, we are committed to creating in-Kingdom value through our investments and partnerships. We are thankful to SAGIA for the opportunity to directly contribute our expertise to the development vision of the leadership, as the Kingdom embarks on its ambitious transformation program.”