Etisalat and Ericsson showcase 5G demos in UAE

“Barcelona Unboxed” is aimed at bringing the latest technologies that were showcased at Ericsson’s hall during the Mobile World Congress 2019, allowing visitors to interact with global experts, experience demos and attend seminars at Etisalat’s headquarters in Abu Dhabi.
Updated 23 June 2019

Etisalat and Ericsson showcase 5G demos in UAE

Etisalat has collaborated with Ericsson to showcase emerging 5G and Internet of Things trends, technology updates, artificial intelligence and automation in a unique technology roadshow. 

“Barcelona Unboxed” is aimed at bringing the latest technologies that were showcased at Ericsson’s hall during the Mobile World Congress 2019, allowing visitors to interact with global experts, experience demos and attend seminars at Etisalat’s headquarters in Abu Dhabi. 

Saeed Al-Zarouni, senior vice president, mobile network at Etisalat, said: “5G is now a reality due to Etisalat’s continuous efforts in building and investing in future networks to enable innovation, and accelerating digital transformation. One major milestone for Etisalat and the telecom industry was the launch of the first commercial wireless network in May 2018 in the UAE, becoming the first telecom operator in MENA to achieve this technological breakthrough. 

“We are pleased to have partnered with Ericsson to provide a platform for UAE residents to experience 5G and IoT innovation firsthand and to meet experts discussing the latest trends and technology shaping the ICT industry today and in the future. This is in line with our strategy to ‘Drive the Digital Future to empower societies.’”

Rafiah Ibrahim, head of market area Middle East and Africa at Ericsson, said: “In line with our continuous effort to support UAE’s digital agenda, we are collaborating with our long-standing partner Etisalat making 5G a reality in UAE and the region.  Today, we are working together to identify innovative 5G use cases and practices that will elevate Etisalat subscribers experience while also exploring industry opportunities enabled by 5G.”


EVRT Dubai 2020 charges into Middle East

Updated 23 February 2020

EVRT Dubai 2020 charges into Middle East

EVRT Dubai 2020, the electric vehicle road trip, is charging into the Middle East with the announcement of a series of first-of-its-kind initiatives designed to put electric vehicles through their paces.

More than a 100 participants are gearing up for EVRT Dubai 2020, with UAE Minister of Climate Change Dr. Thani Al-Zeyoudi set to join part of the trip. The road trip will see 15 electric vehicles take on the 1,000 km journey designed to inspire transformation to smarter mobility and electric vehicles. 

Ben Pullen, co-founder and CEO at Generation.e, said: “This year is more creative than ever before. World-first challenges and drag races will provide a major opportunity to gather the latest and greatest electric vehicles together from around the world to put them through their paces on home turf in the UAE. It’s a unique opportunity for manufacturers to showcase their lineup in an environment that truly flies the flag for electric vehicle adoption in the region.”

The World Regeneration Challenge aims to demonstrate just how powerful regenerative braking is, and how much of a game-changer it is for automotive industry. The challenge is simple: Electric vehicles, from a range of brands, will drive up to the top of the 1,934-meter Jebel Jais mountain to find out how much energy their vehicles can regenerate on the way down. The challenge is set to highlight how regenerative braking takes place when the vehicle is rolling down an incline or in free slow, with electric vehicles engaging their motors in reverse to generate electricity, resulting in their battery getting charged on their way back down the mountain.

Another challenge that is set to take place is the classic Electric Vehicle Drag Race.

Hyundai Motor Company and One Moto are the latest car manufacturers to pledge their support, with the brands seizing the opportunity to showcase their fully electric ranges to put them to the test, as they travel across the UAE in an expedition over six days from March 25 to 30.

Bangsun Jeong, head of operations, Hyundai Motor Company Middle East and Africa, said: “We are excited to showcase for the first time in the region the Hyundai Kona and Ioniq models at EVRT Dubai. Hyundai aims to become a global automotive leader in eco-friendly vehicles and we are currently planning a full lineup of 21 electrified models, including battery electric vehicles, hybrid electric vehicles, plug-in hybrid and fuel cell electric vehicles.”

Suliman Al-Zaben, director, Juma Al-Majid Est, added: “With Dubai offering generous incentives for EV owners, we see a huge potential for electric vehicles in the market.”

The 2020 edition is organized by Generation.e, the entity supporting the acceleration of electric vehicles and smarter mobility adoption across the world. The event will be launched on March 25 at Dubai’s Sustainable City.