As Saudi Arabia gears up for K-pop’s Super Junior we ask ‘what’s the draw?’

It is just weeks to go before one of K-pop’s best-known groups, “Super Junior”, take to the stage in Jeddah. (AFP/File Photo)
Updated 02 July 2019

As Saudi Arabia gears up for K-pop’s Super Junior we ask ‘what’s the draw?’

  • K-pop favorites Super Junior will hit the stage in Jeddah in July
  • This catchy pop genre has seen several false starts

JEDDAH: It is just weeks to go before one of K-pop’s best-known groups, “Super Junior”, take to the stage in Jeddah, adding them to an ever-increasing hall of fame as the Kingdom continues on its wave of modernization.

It wasn’t that long ago that fans of K-pop were seen as the odd ones out, but now they represent an increasingly large group of devotees across the globe.

K-pop music, a versatile genre of music, accompanied by an explosion of bright colors, flashy choreographed dancing and catchy beats, has fans as young as 10 captivated.

But what has made this once widely mocked genre turn from a freak show into one of the world’s most successful styles of pop music and why is it so popular in the Kingdom? Arab News spoke to fans to find out.

Local online shops and social media accounts in Saudi Arabia are slowly increasing merchandise of Korean goods including clothing, fan art, band merchandise and much more. 

Even Saudis living abroad in Korea have got involved and are pushing the K-pop message through their social media accounts, drawing in younger recruits to this increasingly popular phenomenon.

College student Yasmin Noor, 19, who has been a fan for four years said: “I got into K-pop when I was 15. When I stumbled across Choi Siwon from “Super Junior” on the internet, I wanted to know more about him. After that I wanted to know about Korea and their culture.”

How K-pop's global interest grew

Boy – and girl - bands are not a new phenomenon, K-pop is riding the crest of a rather big tried and tested wave.

But while most of the groups that preceded this genre are from western countries and sing in English, K-pop bands have largely stayed loyal to their roots, singing in their native tongue – although not always.

Even the Rolling Stone magazine joined the debate surrounding the genre’s growing popularity around the world, suggesting that interest in Korean pop music first began in 2012 with Psy’s “Gangnam Style,” but he was seen as an amusing gimmick.

Then there was a series of highly polished girl groups that hit the stage, including “Wonder Girls” and “Girls Generation,” who came backed with vast productions and massive budgets which promptly flopped, failing to capture the imagination of the essential US audience.

But why did they fail? Rolling Stone suggested it might be these groups simply “tried too hard.”




Super Junior backstage at their concert 'Super Show' (Photo Courtesy: Social media)

Now K-pop has dared to cross the boundaries and, with groups like BTS, started to encompass Western styles, while maintaining its Korean origins, delivering a more upbeat, feel good positive style that is starting to capture the attention of the US.

It didn’t matter that groups were singing in Korean, when the sound had something that sounded reassuringly similar but was uncharacteristically uplifting.

And it’s not just the US where K-pop is proving a vast success, it seems the Gulf region loves it too.

Social media was always going to help

Saudi-based life coach and HR officer, Nora Alrifai, 27, said: “The appeal for me was how some songs moved my heartstrings even though I didn’t understand anything they were saying.”

And her fascination with Korea didn’t stop there, she said the country’s local TV dramas have also been a serious draw as her love of Korean media continues to grow.

K-pop’s recent success around the world has caught many by surprise, but the brand’s normalization into such a competitive market could be, in part, due to collaborations with western acts.

But Alrifai believes social media has played a big part.

“Due to the globalization and the excessive use of social media, the world is becoming a global village and everyone has access now to other cultures and their art,” she said.

Rowaida Fuad, the chef behind Sakura Topia, a restaurant that serves authentic Korean and Japanese food said she was initially a K-Pop fan: “I got into K-Pop when I was in university in 2005. At that time it was becoming famous among students who had internet access.”

One of the biggest online K-pop communities “Soompi,” which started in 1998, boasts a user base of 22 million and still growing, with the vast majority being from around the globe and not Korean.

And there’s evidence, Rolling Stone suggested, that its millions of users are spending hours translating lyrics and analyzing the videos which accompany to catchy tracks.

Yasmin Noor recalled how she first discovered the colorful world of K-pop, she said; “What made me like them was definitely their dancing skills and the most impressive of all was the production value that goes into their music videos.”

“Super Junior” will perform in Saudi Arabia at the Jeddah Season on July 12, and fans are eagerly awaiting the announcement of the tickets, a first of its kind in the Kingdom that will surely not be the last. 


Indonesia taps into Muslim tourist market with Shariah hotels

Indonesia has been named as the number one destination, out of 130 countries, for halal tourism in the world by the Global Muslim Travel Index 2019. (Shutterstock)
Updated 18 November 2019

Indonesia taps into Muslim tourist market with Shariah hotels

  • Indonesia made top destination for halal tourism in the world in latest report

JAKARTA: With a rising awareness to promote Muslim-friendly travel, the widespread adoption of Shariah-based accommodation is not always successfully put into practice, as Octine Riyantini realized during one of her stays at a hotel that claimed to be Shariah-compliant.

Riyantini has stayed in two Shariah-based hotels in Indonesia and had a good experience with the first one, where she found that hotel staff always greeted guests with the Islamic greeting, had call of prayers blasted from a speaker and provided prayer amenities as well as a Qibla sign in each room. 

“The ambiance was very much Islamic and the hotel itself was clean and well-maintained,” she told Arab News.

She had a different experience with the second one, despite the Shariah label that goes with the hotel’s name in an online hotel reservation website. 

The hotel has call of prayers blasted from a speaker and provided prayer amenities as well as a Qibla sign in each room. (Courtesy: Sofyan Hotel)

Although they provided a prayer room on each floor, Riyantini said it seemed like it was hastily prepared and a bit spooky, so she and her family chose to pray in their room. Moreover, the hotel was not properly maintained. 

“Maybe they consider their hotel to be Shariah-compliant just because they provide a prayer room on each floor and a Qibla sign in the room, yet the overall ambiance hardly felt like it was Muslim-friendly,” she said. 

“I learned that not all hotels that claimed to be Shariah-based are really compliant to the value. If we have to stay in such a hotel another time, we will have to consider which hotel chain it is associated with,” she said. 

Muslim-friendly travel and tourism in Indonesia continues to rise, with Indonesia named as the number one destination, out of 130 countries, for halal tourism in the world by the Global Muslim Travel Index 2019. 

Service providers have been quick to tap into the growing market, despite the controversy and misconceptions about halal tourism in the world’s largest Muslim-majority country. 

The ambiance at the hotel is very much Islamic. (Courtesy: Sofyan Hotel)

According to a survey conducted by accommodation network operator Airy, 60 percent of Indonesian travelers think that it is important to have Shariah-based accommodation. The figure was consistent with data from the Alvara Research Center, which showed that 64 percent of Indonesian millennials travel and go on holiday at least once a year, providing a market of about 26 million holiday-hunting Muslim millennials. 

Responding to the market demand, Airy in 2016 began offering a segment called Airy Syariah or a Shariah-based accommodation network. 

“Our Airy Syariah properties offer Muslim-friendly accommodation so that guests can stay comfortably and worry-free. The market response has been good and demand for Shariah-based accommodation continues to rise every year. Our occupancy rate so far stands at 40 percent to 70 percent,” Airy vice president for marketing, Ika Paramita, told Arab News. 

The hotel provides a prayer room on each floor. (Courtesy: Sofyan Hotel)

Paramita said Airy cooperates with more than 400 Muslim-friendly properties in some 50 cities across Indonesia and it has been growing at a triple-digit rate year-on-year.

“The food and drinks in our properties are halal-certified, and we provide Muslim-friendly amenities. Guests can immediately experience their stay in our Shariah-based properties, where hotel staff uniforms and attitudes conform to Islamic values. Moreover, we validate the marriage status when a couple is checking in,” Paramita said. 

The food and drinks in the hotel are halal-certified. (Courtesy: Sofyan Hotel)

Shariah-compliant accommodation is not new in Indonesia. The Sofyan Hotel chain in Jakarta has implemented the concept in its two properties since 1992 by removing nightclubs, bars and alcoholic drinks from its facilities. 

But the concept does not always appeal to all Muslims in Indonesia. University lecturer Ratna Djumala said she prefers to stay in a conventional hotel to show her children about meeting people of various backgrounds. 

“I want to show my children about diversity and tolerance, especially this coming December when hotels are adorned with Christmas decorations. I want my kids to experience the ambiance, too. A family-friendly hotel doesn’t always have to be a Shariah-based one. What’s important for me is the food has to be halal,” she told Arab News. 

Muslim-friendly travel was valued at $189 billion in 2018 and is estimated to reach $274 billion by 2024, according to the State of Global Islamic Economy Report 2019.