Jeddah Season introduces new edutainment events

Jeddah Season aims to promote the city as a tourist destination, and to encourage partnerships with local businesses. (Photo/Supplied)
Updated 02 July 2019

Jeddah Season introduces new edutainment events

  • LEGO Corner opened on June 19 and ran until June 25 at Mall of Arabia

JEDDAH: Jeddah Season sees Saudi Arabia host a variety of edutainment events aimed at teaching children through interactive entertainment. Four of the most recognizable edutainment brands belong, regionally, to Spacetoon, which is staging activities at three large shopping malls around the city.
The LEGO activity tests participants’ creative skills, while Discover Adventure is for those who like a challenge. Pictionary, like the famous board game on which it is based, requires one person to draw something while the rest of their team try to guess what it is within the time limit. The Barbie event, meanwhile, offers children a journey full of new experiences.
In a press release, Spacetoon said that the General Entertainment Authority (GEA) has selected “world-class edutainment events that suit the audience of the Kingdom,” which could make Jeddah a major entertainment destination this summer.
LEGO Corner opened on June 19 and ran until June 25 at Mall of Arabia. It had four sections — one for children below five, one for girls, one for boys and one for adults.
On June 27, Discovery Adventure opened at Mall of Arabia. According to a company statement, it was “the perfect opportunity for fans of quests and discovery.” It incorporated VR technology to provide “a real jungle experience,” and participants also went on a camping adventure in the woods.
The 41-day Jeddah Season features international shows and plays being presented for the first time in the Kingdom, along with street parades, art exhibits, 3-D art displays and water-based activities.
Jeddah Season aims to promote the city as a tourist destination, and to encourage partnerships with local businesses. Organizers hope to generate up to 20,000 job and volunteering opportunities for young Saudis.


Communication challenges in digital age focus of Riyadh conference

Experts at MEPRA discuss ways to keep the communications industry relevant in today’s world. (AN photo by Ali Aldhahri)
Updated 18 min 16 sec ago

Communication challenges in digital age focus of Riyadh conference

  • Fahad Bahdailah, vice president of corporate communications at Saudia, discussed the power of partnership between Saudia and Formula E, and the export potential of a Saudi brand

RIYADH: The KSA Middle East Public Relations Association (MEPRA) Leadership Majlis explored how communications professionals can remain relevant in a time of change for the industry.
MEPRA included speakers from the UK government, the Red Sea Development Co., the Center for Government Communication, Arab News, Saudi Arabian Airlines (Saudia) and Page.
The conference, held on Monday at the Hyatt Regency, brought together senior communications professionals to address the industry’s biggest challenges, trends and opportunities.
The 2019 KSA MEPRA Leadership Majlis covered the theme “Impact and Influence” through presentations and panel discussions on the Saudi brand and changing perceptions of the country.
Faisal Al-Zahrani, executive board member of the International Public Relations Association, discussed some of the challenges and changes in the communications field that Saudi Arabia is experiencing.
“The internet revolutionized the public relations and communications industry, traditional skills like writing, crisis management and public speaking are not adequate anymore. We need to have an enhanced expertise in social media content.”
During the panel discussion on “Shaping Perceptions of Saudi Arabia,” Sultan Al-Bazie, chairman of the Arab Network for Communications and Public Relations, said that the Vision 2030 reform plans are not presented as they should be. “There is a lack in communication and the only person who was able to convey that was Crown Prince Mohammed bin Salman,” he said.
Al-Bazie added that the Saudi government’s communications are not able to convey the right message.
He argued that these entities must be more open to the audience and more able to communicate directly and professionally.
Noor Nugali, senior correspondent at Arab News, was part of the “Changing Face of Modern Media” panel discussion, where she discussed an important topic that most journalists appreciate: Speed.
“From a journalistic point of view, we have to be the first, however, most importantly we have to be accurate and this is something we pride ourselves on.
“Everybody wants to be the first. Everyone wants to have that person of information. Obviously this is important but it is not as important as accuracy and getting the full truth. It may not be easy, but it is something that we pride ourselves on,” she added.
Nugali also discussed how the quality of information is essential but challengeable, especially when spokespersons do not cooperate, she said: “This is something journalists in Saudi Arabia or around the world might complain about.”
Fahad Bahdailah, vice president of corporate communications at Saudia, discussed the power of partnership between Saudia and Formula E, and the export potential of a Saudi brand.
When Bahdailah was asked of how to reduce the lack of communication between the government and the public, he said: “A lot of people have this misperception about spokespersons. The spokesperson should not be in the media all the time. He should be in the media when there is a need for him to be in the media.”