Al-Diyafa, sister firms to consolidate ME market presence

Al-Diyafa, one of the leading foodservice distributors in Saudi Arabia, will operate under the name of Bidfood, effective from this month.
Updated 08 July 2019

Al-Diyafa, sister firms to consolidate ME market presence

Al-Diyafa, one of the leading foodservice distributors in Saudi Arabia, will operate under the name of Bidfood, effective from this month.

For 10 years, Al-Diyafa has been keeping multiple Saudi foodservice channels under its wings, offering an extensive food and beverage portfolio that boasts iconic and internationally recognized brands throughout the Kingdom.

Together with sister companies HORECA Trade (UAE, Bahrain and Oman) and Bidfood Jordan, Bidfood Group in the Middle East represents more than 25 brands, 115 talents, 11 cultures, and serves over 7,000 accounts via 300,000 deliveries per year across all five markets in the Middle East.

The rebranding efforts, effective from July 1, will transform the company into a global network of international brands, and will be collectively known as Bidfood Middle East.

As a result, the distinctive identities of each brand will be modified to better represent the global Bidfood brand, which entails a new logo, an adapted social media presence, a regional website, and bespoke collaterals paired with new concepts and ideas led by insight and research to strengthen and optimize service as well as partner and client relationships.

Sleyman Ibrahim, general manager of Al-Diyafa, said: “We are truly delighted to consolidate under our parent company Bidfood brand to embrace a shared vision as one connected network in the Middle East. This key milestone is a testament to our progressive and avant grade business approach and reinstates our commitment to deliver outstanding product service solutions, market strategies, and sustainable business growth to our customers, suppliers, and shareholders alike. We truly value the unique aspirations of our customers in Saudi Arabia and will stay true to our core values, which place high importance on service excellence and sets us apart in the Kingdom’s growing foodservice market.”

Bidfood ME is a group of five companies trading in the UAE, Saudi Arabia, Bahrain, Oman and Jordan representing Bidfood Group. The companies’ business model focuses mainly on the foodservice channel and revolves around building a house of brands through a portfolio made up of top international products marketed across the region.


Whale shark hot spot in Red Sea offers new insights

An international team of KAUST researchers studied whale shark movement patterns near the Shib Habil reef (Arabic for ‘Rope Reef’), a known whale shark hotspot in the Red Sea on the Saudi Arabian coast.
Updated 18 November 2019

Whale shark hot spot in Red Sea offers new insights

According to the International Union for Conservation of Nature (IUCN), whale sharks are considered endangered, which means the species has suffered a population decline of more than 50 percent in the past three generations. The whale shark is only two classifications from being extinct. Improvements and conservation efforts are in place, but there is still a long way to
go to protect these gentle underwater giants.
An international team of researchers, led by marine scientists at King Abdullah University for Science and Technology (KAUST) in Saudi Arabia and including researchers from Woods Hole Oceanographic Institution (WHOI) in the US, has performed an extensive study of whale shark movement and residency using a combination of three scientific techniques: Visual census, acoustic monitoring and satellite telemetry.
Their six-year study, published in the journal PLOS ONE, tracked long-term whale shark movement patterns near the Shib Habil reef (Arabic for “Rope Reef”), a known whale shark hotspot in the Red Sea. The team monitored a total of 84 different sharks over a six-year period, and their results shed light on whale shark behaviors,
which could help to inform conservation efforts.
“The study takes years of passive acoustic monitoring data and combines it with previously published visual census and satellite telemetry data from the same individual sharks. The combined dataset is used to characterize the aggregation’s seasonality, spatial distribution, and patterns of dispersal,” said Dr. Michael Berumen, director of the Red Sea Research Center and professor of marine science at KAUST.

HIGHLIGHT

An international team of researchers, led by marine scientists at King Abdullah University for Science and Technology (KAUST) in Saudi Arabia and including researchers from Woods Hole Oceanographic Institution (WHOI) in the US, has performed an extensive study of whale shark movement and residency.

They found the aggregation to be highly seasonal, with sharks being most abundant in April and May, and that many of the sharks returned to the hot spot regularly year after year. The study also shows roughly equal numbers of male and female sharks using the site, something that could be unique to Shib Habil. These characteristics indicate that this site may serve an important function for the wider Indian Ocean population of this rare and endangered species.
“Using the combined dataset, we can show somewhat conclusively that the aggregation meets all of the criteria of a shark nursery. This is particularly relevant given that Shib Habil is the only site in the Indian Ocean to regularly attract large numbers of juvenile females. Growing late-stage adolescents of both sexes into full adulthood is critical for sustaining a species. Management of critical habitats like Shib Habil and other aggregations will likely be vital for future whale shark conservation,” said KAUST graduate Dr. Jesse Cochran, lead author of the study.
There is a combination of factors contributing to the decrease of whale shark populations world-wide, including targeted fishing, bycatch losses due to fisheries, vessel strikes from boat traffic, marine debris, and pollution.