A Saudi app that promotes Arabic reading

Updated 19 August 2019

A Saudi app that promotes Arabic reading

  • Lamsa was launched in Saudi Arabia in 2012
  • It provides an innovative way of motivating children to learn

DUBAI: The most crucial year in a child’s education may be the age of 8, or third grade, according to a study by the Annie E. Casey Foundation.The organization, which focuses on improving the wellbeing of American children, found this to be the developmental phase when children transition from “learning to read” to “reading to learn.”

The research also established that third graders who lack proficiency in reading are four times as likely to become high-school dropouts.

The significance of this pivotal point in early childhood development is what drives Badr Ward, CEO of Arabic edutainment app Lamsa, to develop innovative ways of motivating kids in the Arab world to read and learn in their language.

“If we don’t encourage reading at that age, we could be taking the risk of them having a life-long issue with catching up,” Ward said.

Since children already spend a considerable amount of their time on connected devices, Ward is convinced that edutainment — media designed to educate through entertainment — is the best way to make screen time “relevant and meaningful.”




Badr Ward, CEO of Lamsa. (Supplied Photo)

Launched in Saudi Arabia in 2012, Lamsa provides an ad-free platform featuring animated literature, rhymes, songs, interactive games and educational videos in Arabic for children aged between 2 and 8.

Ward said: “We have to face reality. Education systems across the world are legacy systems. Whether we like it or not, technology has changed the way we consume information. Children today have access to devices from the moment they are born. So whether it’s reading on paper or e-books or interactive storytelling, we need to look at encouraging them to read, and to love to read and learn.”

Ward explains that much like a favorite teacher impacts a child’s interest in a subject, edutainment has a significant effect on their curiosity about a topic.

He modelled the characters in the edutainment app after his daughter Joory and son Adam, whose lack of interest in reading prompted him to start Lamsa.

Ward sought advice from his friend Leonard Marcus, an author, historian and expert on English language children’s literature. Marcus recommended taking the kids to a comic book store and letting them explore without forcing them to buy anything.

“So I did that,” Ward said. “We went to the comic book store, and I let them roam around. They were fascinated by the images.”

“Arabic is not just a language. It’s so important for children to understand their heritage and culture.”

Badr Ward, CEO of Arabic edutainment app Lamsa

He then asked his kids if they wanted anything, and they asked to have some of the comics. “In the evening, I found my children opening the comic book and just laughing,” he said.

“Because of that start three years ago, they can’t let go of books now.”

Ward said seeing the power of images and illustrations has made him support using pictures to captivate children.

The lack of quality and culturally relevant educational material in Arabic remains a challenge, he said. For this reason, Lamsa’s content library has been developed to celebrate Arabic not just as a language but as a source of heritage, culture, literature, music and food. The app team works in partnership with Arab authors, illustrators and organizations.

“Arabic is not just a language,” Ward said, adding that for Arab children everywhere, understanding cultural context is crucial to their values, beliefs and identity.

“It’s so important in the development of children to have a clear understanding of where they come from. In order to establish understanding of other cultures and learn tolerance, you need to start with your own. It’s fundamental to confidence, identity and heritage.”

 

 The Middle East Exchange is one of the Mohammed bin Rashid Al-Maktoum Global Initiatives that was launched to reflect the vision of the UAE prime minister and ruler of Dubai in the field of humanitarian and global development, to explore the possibility of changing the status of the Arab region. The initiative offers the press a series of articles on issues affecting Arab societies.


Attacks on oil facilities in Kingdom threaten world economy: Saudi energy minister

Updated 4 min 49 sec ago

Attacks on oil facilities in Kingdom threaten world economy: Saudi energy minister

  • Saudi Aramco says no staff have been injured in attacks
  • The oil giant is working on restoring the lost quantities

RIYADH: Saudi Arabia’s energy minister said drones that attacked Saudi Aramco installations had caused an interruption of an estimated 5.7 million barrels in crude supplies and threaten the world economy.

The Arab Coalition spokesman Col. Turki Al-Maliki said in a statement that investigations are ongoing to identify the perpetrators.

And Al-Maliki said Arab coalition forces would continue to implement necessary measures to deal with the terrorist threats.

Prince Abdulaziz bin Salman said as a result of the terrorist acts, oil production in Abqaiq and Khurais was knocked out temporarily and that estimates show that 50 percent of the company’s production had been interrupted.

Part of the decrease will be compensated to clients through reserves, Prince Abdulaziz said in a statement carried on the Saudi Press Agency.

The newly appointed minister confirmed there were no injuries to staff at the locations targeted, adding that the company is still assessing the resulting damage.

The attacks not only target the Kingdom’s vital installations, but also target the international oil supply and threaten its security, he said, and are a threat to the world economy. 

The blasts took place at 3:31am and 3:42am at the two locations, both in the Eastern Province of Saudi Arabia, causing fires that were brought under control by emergency services.

The drone attacks, at the world’s largest oil processing plant at Abqaiq and at an oilfield in Khurais, highlight the importance of the international community to protect energy supply against “all terrorist sides that carry out, support and finance such cowardly disruptive acts,” the statement said.

He said that these blasts also knocked out the production of 2bn cubic feet of associated gas daily, used to produce 700,000 barrels of natural gas liquids, which will lead to an approximate 50 percent decrease of Ethane and natural gas liquids supply.

The statement said the company is currently working on restoring the lost quantities, and will present updated information within the next 48 hours.

World leaders condemned the attacks on Saudi Arabia on Saturday and those behind the terrorist acts. 

Donald Trump called Crown Prince Mohammed bin Salman to reassert his country's “readiness to cooperate with the Kingdom, by all means conducive to maintain its security and stability.”

The Crown Prince "underscored the Kingdom’s willingness and strength to thwart such a terrorist aggression and deal with its consequences,” SPA reported on Saturday.

The UAE said it “condemns this act of terrorism and sabotage and considers it as a new evidence of the terrorist groups’ attempts to undermine the security and stability of the region as a whole.”

“The Houthis must stop undermining Saudi Arabia’s security by threatening civilian areas and commercial infrastructure,” said the British government.

“The US strongly condemns today’s drone attacks. These attacks against critical infrastructure endanger civilians, are unacceptable, and sooner or later will result in innocent lives being lost,” said the US envoy in Riyadh John Abizaid.

US Secretary of State Mike Pompeo was emphatic about the need to condemn Iranian aggression, specifically on Saudi Arabia, and the need to ensure the security of world energy supplies.

“Tehran is behind nearly 100 attacks on Saudi Arabia while Rouhani and Zarif pretend to engage in diplomacy. Amid all the calls for de-escalation, Iran has now launched an unprecedented attack on the world’s energy supply. There is no evidence the attacks came from Yemen,” he tweeted, “We call on all nations to publicly and unequivocally condemn Iran’s attacks. The United States will work with our partners and allies to ensure that energy markets remain well supplied and Iran is held accountable for its aggression”

The Houthis, who are backed by Iran, said they had carried out the attacks and that 10 drones had been used.