Netflix, Apple cross swords in Indian streaming market

Competition in India’s booming streaming market is heating up as Netflix joins forces with a director of Bollywood feel-good blockbusters and Apple launches its TV platform. (File/AFP)
Updated 12 September 2019

Netflix, Apple cross swords in Indian streaming market

  • Netflix launched in India in 2016 and two of its Indian-made series have won critical acclaim — “Sacred Games” and “Leila”
  • US technology giant Apple on Wednesday announced the launch of its streaming platform Apple TV+ in India, hoping to upend competition

MUMBAI: Competition in India’s booming streaming market is heating up as Netflix joins forces with a director of Bollywood feel-good blockbusters and Apple launches its TV platform for 99 rupees ($1.39) a month.
Netflix announced late Wednesday a long-term partnership with Karan Johar’s Dharmatic Entertainment to make a range of new fiction and non-fiction series and films for the platform.
Johar has directed eight films including “Kuch Kuch Hota Hai” with Bollywood megastar Shah Rukh Khan, and “Raazi,” nominated for best picture at next week’s Indian International Film Academy (IIFA) Awards, dubbed the Bollywood Oscars.
“It’s going to be P.H.A.T — pretty hot and tempting,” said Johar, whose Dharma Entertainment is one of India’s biggest production firms and which already teamed up with Netflix for the successful “Lust Stories” anthology.
Netflix launched in India in 2016 and two of its Indian-made series have won critical acclaim — “Sacred Games” starring Saif Ali Khan and Nawazuddin Siddiqui, and “Leila” with Huma Qureishi.
But Netflix faces stiff competition in Asia’s third-largest economy as Amazon’s Prime Video, Disney’s Hotstar, Alt Balaji and other local platforms jostle for digital subscriptions and eyeballs.
US technology giant Apple on Wednesday announced the launch of its streaming platform Apple TV+ in India, hoping to upend competition.
Netflix is available in India from 199 rupees a month and as millions of first-time users access Internet in Asia’s third-largest economy, analysts expect competition to intensify.
India’s video-streaming industry is expected to grow at nearly 22 percent per annum to 119 billion rupees ($1.7 billion) by 2023 according to consultancy PwC, Bloomberg News reported.
Netflix chief Reed Hastings has said the company’s goal is 100 million customers in India — almost 25 times its estimated subscriber base there as of this year, Bloomberg said.


YouTube steers viewers to climate denial videos: nonprofit

Updated 16 January 2020

YouTube steers viewers to climate denial videos: nonprofit

  • Avaaz said it scrutinized results of YouTube searches using the terms “global warming,” “climate change,” and “climate manipulation” to see what was offered by an “up next” feature
  • 16 percent of the top 100 videos served up in relation to the term “global warming” contained misinformation, it said

SAN FRANCISCO: YouTube has driven millions of viewers to climate denial videos, a US activist group said Thursday as it called for stopping “free promotion of misinformation” at the platform.
New York-based Avaaz said it scrutinized results of Google-owned YouTube searches using the terms “global warming,” “climate change,” and “climate manipulation” to see what was offered by an “up next” feature and as suggestions.
In response to the report, YouTube said it downplays “borderline” video content while spotlighting authoritative sources and displaying information boxes on searches related to climate change and other topics.
The video sharing platform has remained firm that while it removes content violating its policies against hate, violence and scams, it does not censor ideas expressed in accordance with its rules.
“Our recommendations systems are not designed to filter or demote videos or channels based on specific perspectives,” YouTube said in response to an AFP inquiry.
The company added that it has “significantly invested in reducing recommendations of borderline content and harmful misinformation, and raising up authoritative voices.”
According to Avaaz, 16 percent of the top 100 videos served up in relation to the term “global warming” contained misinformation, with the top 10 of those averaging more than a million views each.
The portion of potentially misleading videos climbed to 21 percent for YouTube searches on the term “climate manipulation” but fell to eight percent for searches using the term “climate change,” according to Avaaz.
“This is not about free speech, this is about the free advertising,” Avaaz senior campaigner Julie Deruy said in a release.
“YouTube is giving factually inaccurate videos that risk confusing people about one of the biggest crises of our time.”
An AFP search at YouTube using the term “global warming” yielded a results page topped by a box containing a Wikipedia summary of the subject and a link to the page at the online encyclopedia.
A list of suggested videos on the topic was dominated by sources such as National Geographic, NASA, TED and major news organizations including CBS, PBS, Sky News, and AFP.
Last year, consumption on “channels” of authoritative news publishers at the platform grew by 60 percent, according to YouTube.
“We prioritize authoritative voices for millions of news and information queries, and surface information panels on topics prone to misinformation — including climate change — to provide users with context alongside their content,” YouTube said.
Avaaz called on YouTube to yank climate change misinformation videos from its recommendation formula completely, and make certain such content doesn’t make money from ads at the platform.
The nonprofit also wants YouTube to collaborate with fact-checkers and post correction notices on videos with false climate change information.
YouTube automatically placed ads on some of the videos containing misinformation regarding climate change, making money for the service and the content creators, according to Avaaz.
This could apply to news videos expressing rival sides of the climate change debate. YouTube works with advertisers and provides tools to opt-out of having their ads displayed with certain types of content, such as climate change discourse.
Avaaz said after seeing the YouTube response that the company’s rankings lacked transparency and “put a blackbox around their algorithm preventing researchers and investigators from seeing exactly what is happening inside.”
“The bottom line is that YouTube should not feature, suggest, promote, advertise or lead users to misinformation,” Deruy said.