Almosafer Academy to hone next-gen travel advisers

Seera Group‘s senior management inaugurated Almosafer Academy with Gazi bin Thafer Al-Shahrani, deputy minister of labor for nationalization affairs, in attendance.
Updated 21 September 2019

Almosafer Academy to hone next-gen travel advisers

Almosafer, an omni-channel travel brand in Saudi Arabia, celebrated the launch of Almosafer Academy, which offers a 10-week specialized recruitment program focused on shaping a new generation of Saudi male and female travel advisers. The inauguration ceremony was held at a state-of-the-art facility in Riyadh and was attended by senior officials from the company as well as several VIPs and stakeholders.

With the rollout of 25 new interactive stores across the Kingdom by the end of this year, Almosafer is utilizing the academy to equip passionate Saudi nationals with the skills and industry knowledge they need to succeed and grow as travel consultants within the company. Forty-eight Saudi recruits from key cities such as Riyadh, Jeddah and Makkah, will begin the program this month, with a female-to-male ratio of 56 to 44 percent.

The program will entail various familiarization trips to top destinations identified by Almosafer as well as dedicated destination training sessions delivered by tourism boards and travel specialists, including VisitBritain, Dubai Tourism, Mauritius Tourism Promotion Authority, Azerbaijan Tourism Board, Bahrain Tourism and Exhibitions Authority as well as Experience Hub — the trade and promotion arm of Yas Island Abu Dhabi.

Fahad Mohammed Al-Obailan, VP retail of Almosafer, said: “At a time when global travel brands are scaling back on a brick-and-mortar presence, it’s very exciting to have the opportunity to give the brand a physical presence that works in perfect synergy with our other channels. With 50 new retail outlets scheduled to open in key cities across the Kingdom by Q1 2020, we believe that having the option of booking travel face-to-face with a specialized travel adviser will enrich customers’ experience and help them find tailored packages to suit their every need. 

“Almosafer Academy is an integral part of our retail transformation as we are immersing Saudi talent in intensive and specialized training that will give them the knowledge and skills to help customers make the right travel decisions.”

Sofia Santos, GCC country manager at VisitBritain, said: “We are excited about our collaboration with the Almosafer Academy, and the opportunity to be part of training the next generation of Saudi travel advisers. Most Saudi travelers are familiar with London. We will use this opportunity to showcase hidden gems in London and less well-known areas beyond London, such as the Cotswolds and Lake District.” 

Abdulla Yousuf, acting director, proximity markets at Dubai Tourism, said: “We’re giving graduates from Almosafer Academy the opportunity to visit and experience Dubai’s ever-changing choice of tourist attractions, landmark hotels and world-class restaurants and shopping destinations.”

Sevinj Zeynalli, director of international market management at Azerbaijan Tourism Board, said: “Educating Almosafer’s new recruits about our country will not only help raise further awareness around it as a tourism destination but will also boost inbound tourism from Saudi Arabia to Azerbaijan.”


UAE’s Al-Hamra announces
relief package for partners

Updated 02 April 2020

UAE’s Al-Hamra announces
relief package for partners

Al-Hamra, a real estate developer, services provider and investment company in the northern emirates, has created an economic relief package, which includes several initiatives to help ease the financial burden of its mall tenants, freehold owners, residents and customers, impacted by the COVID-19 outbreak.

The announcement is in line with the UAE government and Ras Al-Khaimah’s objectives to support the economic environment and boost financial stability. The initiatives include up to three months of rental relief, reduction in cooling consumption charges, deferral of fees, waiver of payment delay penalties and payment due date extensions.

Dedicated teams have been deployed to assess specific requirements of various businesses and individuals to provide economic relief and support. The tasked force is also reassessing cost-effectiveness of operations in order to pass on the benefit to the end users and customers.

HIGHLIGHT

The initiatives include up to three months of rental relief, reduction in cooling consumption charges, deferral of fees, waiver of payment delay penalties and payment due date extensions.

Benoy Kurien, group CEO of Al-Hamra, said: “We have been proud partners in shaping the real estate landscape of Ras Al-Khaimah and this pride comes with a responsibility to the emirate as well as to our partners and consumers who have contributed to our success. This pandemic is reshaping the way we think about community and has made one thing strikingly clear: Our interdependence. We are working closely with our stakeholders to ensure that we recover from this period together, stronger and more resilient.

“We understand the predicament faced by all and the impact of the coronavirus outbreak on our economy. During these unprecedented times, we are more committed than ever to stand firmly by our valued partners and customers. Our initiatives aim to support business continuity by offsetting some of the impact, and to promote the welfare of the community. Our dedicated teams will reach out to our partners in the following days to understand and discuss their requirements and implement effective measures. We will continue to support the government, our customers and partners in all ways possible to overcome this challenging situation together.”

Al-Hamra has diversified interests in retail, residential and hospitality in Ras Al-Khaimah and owns iconic assets such as the award-winning master planned community of Al-Hamra Village, Waldorf Astoria Ras Al-Khaimah, Ritz Carlton Al-Hamra Beach, Manar and Al-Hamra Malls. The group is focused on providing premier lifestyle real estate developments, while investing in hospitality and leisure segments.