Almosafer Academy to hone next-gen travel advisers

Seera Group‘s senior management inaugurated Almosafer Academy with Gazi bin Thafer Al-Shahrani, deputy minister of labor for nationalization affairs, in attendance.
Updated 21 September 2019

Almosafer Academy to hone next-gen travel advisers

Almosafer, an omni-channel travel brand in Saudi Arabia, celebrated the launch of Almosafer Academy, which offers a 10-week specialized recruitment program focused on shaping a new generation of Saudi male and female travel advisers. The inauguration ceremony was held at a state-of-the-art facility in Riyadh and was attended by senior officials from the company as well as several VIPs and stakeholders.

With the rollout of 25 new interactive stores across the Kingdom by the end of this year, Almosafer is utilizing the academy to equip passionate Saudi nationals with the skills and industry knowledge they need to succeed and grow as travel consultants within the company. Forty-eight Saudi recruits from key cities such as Riyadh, Jeddah and Makkah, will begin the program this month, with a female-to-male ratio of 56 to 44 percent.

The program will entail various familiarization trips to top destinations identified by Almosafer as well as dedicated destination training sessions delivered by tourism boards and travel specialists, including VisitBritain, Dubai Tourism, Mauritius Tourism Promotion Authority, Azerbaijan Tourism Board, Bahrain Tourism and Exhibitions Authority as well as Experience Hub — the trade and promotion arm of Yas Island Abu Dhabi.

Fahad Mohammed Al-Obailan, VP retail of Almosafer, said: “At a time when global travel brands are scaling back on a brick-and-mortar presence, it’s very exciting to have the opportunity to give the brand a physical presence that works in perfect synergy with our other channels. With 50 new retail outlets scheduled to open in key cities across the Kingdom by Q1 2020, we believe that having the option of booking travel face-to-face with a specialized travel adviser will enrich customers’ experience and help them find tailored packages to suit their every need. 

“Almosafer Academy is an integral part of our retail transformation as we are immersing Saudi talent in intensive and specialized training that will give them the knowledge and skills to help customers make the right travel decisions.”

Sofia Santos, GCC country manager at VisitBritain, said: “We are excited about our collaboration with the Almosafer Academy, and the opportunity to be part of training the next generation of Saudi travel advisers. Most Saudi travelers are familiar with London. We will use this opportunity to showcase hidden gems in London and less well-known areas beyond London, such as the Cotswolds and Lake District.” 

Abdulla Yousuf, acting director, proximity markets at Dubai Tourism, said: “We’re giving graduates from Almosafer Academy the opportunity to visit and experience Dubai’s ever-changing choice of tourist attractions, landmark hotels and world-class restaurants and shopping destinations.”

Sevinj Zeynalli, director of international market management at Azerbaijan Tourism Board, said: “Educating Almosafer’s new recruits about our country will not only help raise further awareness around it as a tourism destination but will also boost inbound tourism from Saudi Arabia to Azerbaijan.”


Seafood lovers flock to LuLu fiesta

LuLu Hypermarket’s annual seafood festival, held in association with the National Fisheries Development Program, was attended by senior officials from the fisheries department and LuLu.
Updated 20 November 2019

Seafood lovers flock to LuLu fiesta

LuLu Hypermarket hosted its annual “Seafood Fiesta,” a showcase of more than 100 varieties of fish and shellfish across its stores in the Kingdom.
The seven-day festival, which ran until Nov. 17, was held in association with the National Fisheries Development Program, a subsidiary of the Department of Ministry of Environment, Water and Agriculture (MEWA).
LuLu honored seven Saudi fishermen who completed 50 years in the field of fishing. The seafood festival was inaugurated by Abdul Aziz A. Alshehab, general director of Fisheries Research Center, Eastern Province, at LuLu Hypermarket in Dammam. At its Jeddah branch in Amir Fawaz district, the event was inaugurated by Rada Al-Zahrani, director of the fisheries department in Jeddah, while at the Riyadh branch in Murabba district, Dr. Ali Muhammed Al-Shaikhi, CEO of National Fisheries Development Program, opened the event.
Shehim Muhammed, director of LuLu Hypermarket Saudi Arabia, said: “We have always taken pride in offering fresh and high-quality seafood from around the world. Seafood Fiesta is one such event that proves the commitment of LuLu to bring the widest range of fish and shellfish that is well-loved by both the local and expat communities. We also support local produce, as we are recognized as the top seller of Samaq-certified products, which highlight fresh and cooked seafood that is promoted by the national aquaculture product certification and labeling program of the Saudi Aquaculture Society, under the guidance of MEWA.”

HIGHLIGHT

LuLu honored seven Saudi fishermen who completed 50 years in the field of fishing, during the seven-day festival, which ran until Nov. 17.

From Norwegian salmon to sea bass, lobster, kingfish and much more, LuLu offered fish and shellfish products in both fresh and frozen options. Apart from the seafood offerings in the wet section, the hypermarket offered a variety of fish dishes at its hot food stations. Japanese maki, prawn pizza, grilled tuna, salmon quiche, fish masala and tuna puff were some of the main attractions at these counters.
LuLu Hypermarket, one of the largest retailers in the region, recently celebrated the group’s 10th anniversary in the Kingdom.
With 180 stores operating worldwide, LuLu aims to provide and sustain the supply of global products at the best rates. It is one of the favorite shopping destinations of both locals and expatriates in the Kingdom.
LuLu is the fastest growing retail chain across 10 countries that include the GCC, India, Egypt, Indonesia, and Malaysia. It is one of the Middle East’s top employers with a workforce numbering at more than 55,000.