Almosafer Academy to hone next-gen travel advisers

Seera Group‘s senior management inaugurated Almosafer Academy with Gazi bin Thafer Al-Shahrani, deputy minister of labor for nationalization affairs, in attendance.
Updated 21 September 2019

Almosafer Academy to hone next-gen travel advisers

Almosafer, an omni-channel travel brand in Saudi Arabia, celebrated the launch of Almosafer Academy, which offers a 10-week specialized recruitment program focused on shaping a new generation of Saudi male and female travel advisers. The inauguration ceremony was held at a state-of-the-art facility in Riyadh and was attended by senior officials from the company as well as several VIPs and stakeholders.

With the rollout of 25 new interactive stores across the Kingdom by the end of this year, Almosafer is utilizing the academy to equip passionate Saudi nationals with the skills and industry knowledge they need to succeed and grow as travel consultants within the company. Forty-eight Saudi recruits from key cities such as Riyadh, Jeddah and Makkah, will begin the program this month, with a female-to-male ratio of 56 to 44 percent.

The program will entail various familiarization trips to top destinations identified by Almosafer as well as dedicated destination training sessions delivered by tourism boards and travel specialists, including VisitBritain, Dubai Tourism, Mauritius Tourism Promotion Authority, Azerbaijan Tourism Board, Bahrain Tourism and Exhibitions Authority as well as Experience Hub — the trade and promotion arm of Yas Island Abu Dhabi.

Fahad Mohammed Al-Obailan, VP retail of Almosafer, said: “At a time when global travel brands are scaling back on a brick-and-mortar presence, it’s very exciting to have the opportunity to give the brand a physical presence that works in perfect synergy with our other channels. With 50 new retail outlets scheduled to open in key cities across the Kingdom by Q1 2020, we believe that having the option of booking travel face-to-face with a specialized travel adviser will enrich customers’ experience and help them find tailored packages to suit their every need. 

“Almosafer Academy is an integral part of our retail transformation as we are immersing Saudi talent in intensive and specialized training that will give them the knowledge and skills to help customers make the right travel decisions.”

Sofia Santos, GCC country manager at VisitBritain, said: “We are excited about our collaboration with the Almosafer Academy, and the opportunity to be part of training the next generation of Saudi travel advisers. Most Saudi travelers are familiar with London. We will use this opportunity to showcase hidden gems in London and less well-known areas beyond London, such as the Cotswolds and Lake District.” 

Abdulla Yousuf, acting director, proximity markets at Dubai Tourism, said: “We’re giving graduates from Almosafer Academy the opportunity to visit and experience Dubai’s ever-changing choice of tourist attractions, landmark hotels and world-class restaurants and shopping destinations.”

Sevinj Zeynalli, director of international market management at Azerbaijan Tourism Board, said: “Educating Almosafer’s new recruits about our country will not only help raise further awareness around it as a tourism destination but will also boost inbound tourism from Saudi Arabia to Azerbaijan.”


Line-up for FIKR17 conference in Saudi Arabia announced

Updated 13 November 2019

Line-up for FIKR17 conference in Saudi Arabia announced

The Arab Thought Foundation has announced the agenda of this year’s annual conference, FIKR17, in partnership with King Abdulaziz Center for World Culture “Ithra”, held under the theme “Towards a New Arab Thinking.”
The conference will be held in Dhahran, Saudi Arabia between 2-5 December 2019.
FIKR17 will bring together high-level officials, politicians, intellectuals, and media personalities led by Prince Khalid Al-Faisal, President of the Arab Thought Foundation, and Arab League Secretary General Mr. Ahmed Aboul Gheit. Over the course of FIKR17, these thought leaders will provide deep understanding and paths to solutions for key questions facing the Arab World and its future, including:

  • What are the challenges of technology, science and modern approaches to knowledge?
  • Where are we currently from renewing our societies and social concepts?
  • Where does the Arab individual stand within the international system, and how does he tackle the subject of globalization while defending an interactive identity that is open to the world?
  • Where are Arab intellectuals in their attempts to renew the Arab thought, and in building a renewed philosophy capable of making contributions to the global effort of contemporary thought?

Conference Program Details
Monday, December 2: FIKR17 will open with a formal ceremony at 7:00 pm, including a speech by Professor Dr. Henry Awit, Director General of the Arab Thought Foundation, followed by a speech from the representative of “Ithra”, the Lead Partner of the conference. It will also include speeches by Arab League Secretary General Mr. Ahmed Aboul Gheit and HRH Prince Khalid Al-Faisal, President of the Arab Thought Foundation.
Tuesday, December 3: FIKR17 will start with an opening session titled “Arab Thought and Innovation Prospects,” followed by the first general session entitled “Today’s world…tomorrow’s world: transformations, challenges, and visions”.
In addition, four specialized sessions will be held under the following headlines:. Delivering new educational policies to help build a new Arab Thought, The role of social and human sciences in renewing Arab Thought, New perspectives on the concepts of state, citizenship and participation, Pluralism and the culture of tolerance and social peace.
Wednesday, December 4: The conference will continue with four specialized morning sessions covering the topics of ” Towards a new understanding of growth, Industry and manufacturing:analysis of pillars for development, Digital Economy, The role of civic society in renewing Arab Thought.
In the afternoon, the second general session will be held on the “4th Industrial Revolution” followed by reports on youth discussion groups.
Thursday, December 5: The conference will conclude with detailed reports on the specialized sessions. At 12:00 pm, the third general session titled “Arab Intellectuals and Their Role in Arab Thought Renewal” will be held, followed by the closing remarks.