Noor Sunflower Oil celebrated Saudi National Day under the slogan “The Saudis’ mettle is like that of the Tuwaiq mountain,” inspired by the words of Crown Prince Mohammed bin Salman at the Future Investment Initiative in Riyadh last year.
The crown prince had said: “The Saudis’ strength is like that of the Tuwaiq mountain, unbreakable, unless this mountain is leveled and equaled to the ground.”
Noor teamed up with Guinness World Records to create the world’s largest Saudi flag made with food boxes containing Saudi culinary creations prepared by Saudi women.
The brand invited Saudi women to express pride in their country by submitting their food creations to be a part of the National Day celebration.
On its microsite (clubnoor.com/infinitepride), the campaign received responses from 40,000 Saudi women, who contributed 89 of their dishes made using Noor oil products. The best of their recipes made it to the Guinness World Records event, which took place on Sept. 24 at the Batterjee Medical College in Jeddah.
The largest Saudi flag was created with the participation of a large number of female students and other women and in the presence of the Guinness World Records representatives.
After the event, the food boxes were distributed among the needy across the city through the Saudi Food Bank.
Khalil Naciri, head of corporate marketing at Noor Sunflower Oil, said: “It was an honor for us to be a part of the 89th Saudi National Day celebrations. Our initiative — Infinite Creations, Infinite Pride — aimed at providing a platform for Saudi women where they can express their love for the country by submitting their food creations.
Noor believes that women’s role is beyond the kitchen; they are not just home organizers; they are creators of infinite possibilities. The new Noor campaign is a tribute to all those extraordinary women from all walks of life.”
Amir Qadri, head of Saudi marketing team at Noor Sunflower Oil, said: “Noor is a proud local Saudi brand that has been part of the Saudi culinary journey for the last three decades. Noor changed the color of its bottles from blue to green to celebrate the National Day in the past. This year, we decided to raise the bar when Saudi women came together under the platform of Noor to add another prestigious world record title to the existing titles Saudi Arabia has. It’s the infinite enthusiasm of Saudi women that made the whole event possible.”