Hakaya Misk supports Saudi Arabia’s young creative talents

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Hakaya Misk provides a unique experience, allowing visitors to explore one of the most vital post-production arts in the region. (Photos/Social media)
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Hakaya Misk provides a unique experience, allowing visitors to explore one of the most vital post-production arts in the region. (Photos/Social media)
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Hakaya Misk provides a unique experience, allowing visitors to explore one of the most vital post-production arts in the region. (Photos/Social media)
Updated 12 November 2019

Hakaya Misk supports Saudi Arabia’s young creative talents

  • The Hakaya Misk platform has featured many sessions in the past days, with creative young people such as director Mansour Al-Badran talking about the film industry

RIYADH: The Initiatives Center at the Mohammed bin Salman Charitable Foundation (Misk), represented by the Hakaya Misk initiative, has announced its support for the young talents and creative minds of the Kingdom.
The center urges people with inspiring ad ideas to submit them so they can receive support and direction. The events of Hakaya Misk initiative will end on Monday after having provided more than 350 workshops.
The center’s announcement about supporting inspiring ideas in ads came during a dialogue session on the Hakaya Misk platform.
The session, “TV Ads … Values and Ambition,” discussed the ad industry at the local and international level, within the framework of preserving and respecting values, and the appropriateness of ad content with the traditions and values of the society where they are broadcast.
Mohammed Al-Hamad, one of the pioneers who established the ad market in Saudi Arabia, talked about the art of producing TV ads and their phases, from coming up with the idea to production and direction.
Al-Hamad said ad ideas should be creative and at the same time “respectful of the values of our Islamic society.”
“There are some genius ideas worldwide but they contravene our culture and customs, and therefore cannot be applied here,” he said.
Hakaya Misk was launched on Tuesday within the Riyadh Season events. It includes several sections that cover preparations for pre-production, production, post-production, young producers, the Hakaya market, platforms, Hakaya media, food trucks, discussion sessions and movie shows.
More than 70 workshops were held on Saturday, along with dialogue sessions and other segments, during which visitors listened to the story of the Great Gatsby, which was made into the popular movie.
In the Arab segment, Dr. Eid Al-Yehya talked about his experience in Retracing Arab Footsteps, the “Ala Khota Al-Arab” documentary show, while Peter Kober talked about Manga animation experiences.
Saudi director Amer Al-Hamood spoke about the direction process, from script to the screen. The events on Saturday concluded with a dialogue session presented by Bruce Logan in which he talked about the advertising journey of cinema movies.

FASTFACTS

• The center urges people with inspiring ad ideas to submit them so they can receive support and direction.

• Hakaya Misk includes several sections that cover preparations for pre-production, production, post-production, young producers, the Hakaya market, platforms, Hakaya media, food trucks, discussion sessions and movie shows.

• The events of Hakaya Misk initiative will end on Monday after having provided more than 350 workshops.

Hakaya Misk provides a unique experience, allowing visitors to explore one of the most vital post-production arts in the region, VFX Visual Effects, through a workshop presented by Dukkan Media. Lecturer Abdul-Hadi Abdul-Fattah talked about VFX techniques in cinema and ads and revealed some of its secrets.
The Hakaya Misk platform has featured many sessions in the past days, with creative young people such as director Mansour Al-Badran talking about the film industry.
Al-Badran described his experience in directing the movie Samel with the help of ambitious young Saudis.
Several workshops were also held, offering fans of photography the opportunity to interact with professional photographers and international experts.

Film program
Speaking about his experience at the Al Arabiya Channel through the “Retracing Arab Footsteps” program, Dr. Eid Al-Yahya said: “The ‘Retracing Arab Foosteps’ program faced a lot of difficulties and challenges such as living and working in the desert for three months.”
He said the program was considered the first to document the Mouallaqat historically. “Fieldwork is a religious duty in order to watch the effects of the previous nations.”
He confirmed that the first human and geographical field research was for Ibn Khaldoun 700 years ago. He said that this work was neglected, however: “After 400 years, the West rose due to resorting to Ibn Khaldoun’s theory, caring for geography and its relationship with humans and their belonging to a place, which was a reason in civilization, industrial development and inventions.”
Sharing his views about the Godfather movie, Mohammed Hazazi from “Nady Ketaby” said the film created the wrong stereotype for many, as it gave the impression that all Italians were in the mafia.
Through “Steps,” the director Lamia Al-Showaier, who works as a cinematic content observer at the General Commission for Audiovisual Media (GCAM), said: “The most important factor of filmmaking is the presence of a special crew, and a beautiful scenario and story that reaches the audience.”

In a dialogue session called “The movie: from production to cinema screens,” she spoke about the most important areas that are lacking in the filmmaking market in the Kingdom.
She noted that many focus on areas such as directing and production whereas the market lacks people specialized in lighting, sound engineering and sound effects.
As for the artistic creative areas in filmmaking that have not been focused on, she reiterated the importance of content writing and developing talents through specialized institutes. She said that the Kingdom contains many inspiring stories for writing content.


Saudi Arabia loses 120,000 hectares of trees every year

Awareness campaigns highlight the importance of trees. (Shutterstock)
Updated 21 February 2020

Saudi Arabia loses 120,000 hectares of trees every year

  • The fine for cutting down a tree can reach SR5,000 ($1,333) while the fine for transporting logs is SR10,000

MAKKAH: Saudi Arabia loses 120,000 hectares of trees every year through destruction and tree logging.
Trees help stop desertification because they are a stabilizer of soil. In the Arabian Peninsula, land threatened by desertification ranges from 70 to 90 percent. A national afforestation campaign was launched in Saudi Arabia last October, and there is a national plan set to run until this April.
The Ministry of Environment, Water and Agriculture said that although natural vegetation across the country had suffered in the past four decades, modern technologies such as satellites and drones could be used to track down individuals or businesses harming the Kingdom’s vegetation.
“Harsh penalties should be imposed on violators such as the seizure or confiscation of transport and hefty fines,” Dr. Abdulrahman Al-Sugair, chairman of the Environmental Green Horizons Society, told Arab News.
These were long-term solutions and they needed coordination with authorities to ensure warehouses and markets did not stock logs or firewood, he said. Another solution was sourcing an alternative product from overseas that was of high quality and at a reasonable price. A third was to provide support to firewood and coal suppliers.
“The general public needs to be more aware of the importance of trees and should have a strong sense of responsibility toward these trees,” Al-Sugair added.
“They should also stop buying firewood in the market. We can also encourage investment in wood production through agricultural holdings as well as implement huge afforestation projects and irrigate them from treated sewage water.”
The fine for cutting down a tree can reach SR5,000 ($1,333) while the fine for transporting logs is SR10,000. These fines could not be implemented as they should be because there were no available staff to monitor and catch violators and, to make matters worse said Al-Sugair, there was a weak level of coordination between authorities.
Most of the Kingdom’s regions have suffered in some way from tree felling, and some places no longer have trees. These violations are rampant in the south and Madinah regions, as well as in Hail and Al-Nafud Desert.
Riyadh is the most active and the largest market for firewood. Many people in Al-Qassim use firewood as do restaurants in some parts of Saudi Arabia.
Omar Al-Nefaee, a microbiology professor at the Ministry of Education in Taif, said the reason behind the widescale destruction of the environment could be attributed to a supply shortage of imported firewood.
“Tree logging causes an environmental disequilibrium,” he told Arab News. “The Ministry of Environment, Agriculture and Water has launched an initiative raising public awareness on the issue and is asking people not to use local firewood. Several awareness campaigns have been launched for the same purpose to educate people about the importance of using imported wood instead of the local wood in order to protect the Kingdom’s vegetation.”
Official reports warn that the Kingdom has lost 80 percent of its vegetation and that the drop will have a detrimental effect on its biodiversity, as well as causing great damage to the environment.
The general public should use other heating options during the winter and stop using firewood, Al-Nefaee said.
Some local studies have called for farms that can produce wood from plants that do not consume too much water and do not affect vegetation, while at the same time reducing the pressure on other regions in the Kingdom that are rich in animal resources.
Falih Aljuhani, who runs a business that imports wood from Georgia, encouraged Saudi firms to import wood from the Balkans because it was a competitive market and the trees had low carbon percentages.