New 2020 Ford Taurus launches in the GCC

The new Taurus claims to deliver what large sedan buyers in the GCC really want.
Updated 13 November 2019

New 2020 Ford Taurus launches in the GCC

With a new look, class-leading levels of comfort and refinement, and the latest in Ford’s active and passive safety features, the new 2020 Ford Taurus claims to deliver more of what large sedan buyers in the GCC really want.
Ford’s flagship sedan has been completely redesigned, with a major focus on refinement, safety and practicality for new car buyers.
“The all-new Ford Taurus combines the very best of our global product development capability and large car expertise with a clear understanding of what Middle East customers in this segment really want,” said Adriaan Coetzee, director product and brand marketing for Ford Direct Markets. “With a powerful, confident and inviting design, a spacious and elegant interior, impeccable craftsmanship, compelling performance and advanced technology, the Ford Taurus makes no compromises as an innovative flagship sedan.”
As with all new launches into the region, the Taurus underwent exhaustive testing by Ford’s in-market product development team ahead of its arrival. Conducted at the height of the Middle East summer, much of the testing centered on engine and air-conditioning performance during some of the harshest weather the region experiences.
“We have some of the most demanding conditions on Earth,” said Ziyad Dallalah, chief resident engineer, Ford Direct Markets. “Dust, heat and high humidity all contrive to inhibit performance of both the powertrain, and systems like air-conditioning, which rely on the engine to perform optimally.”
“The all-new Taurus passed every test we could level at it,” Dallalah said. “In terms of occupant comfort, it is one of the best performing vehicles Ford currently offers.”
Ford’s development team also focused on high-speed levels of refinement and cabin quietness. With long distance motoring key to customers in Saudi Arabia and other countries, Ford’s engineers felt it was important to reduce as much cabin noise through chassis refinements, and small changes to the exterior.
The new Taurus launches into the Middle East in a choice of four trim levels: Ambiente, Trend, Titanium and Titanium Plus.


LuLu to fly 12 students from Kingdom to NASA

Updated 23 January 2020

LuLu to fly 12 students from Kingdom to NASA

LuLu, the largest hypermarket chain in the Middle East, awarded a total of 12 young students of different nationalities from Saudi Arabia, India, Philippines, and Egypt, a chance to visit the NASA center in the US.
LuLu’s back-to-school promotion called “Fly to NASA” was held in partnership with Almarai. The hypermarket hosted a competition last September in search of students who are science and space knowledge enthusiasts to experience and visit the NASA center in Huntsville, Alabama.
Shehim Mohammed, LuLu Hypermarket director of Saudi Arabia, said: “We are glad to finally announce the winners of this innovative campaign, which is a first and the most unique among our activations over the years of operating in the region. Thank you to our partner Almarai for joining hands with us in this exciting promotion. This is the first time that LuLu will lead a great opportunity to children who have the high potential to grow and learn more while having fun through science.”
Winners include: Abrez Hussain, Mohammed Ahmed, Rayyan Abdul Aziz, Naif Saad Altwaim, Osama Al-Harbi, Hugh Matthew, Khalid Abdul Aziz, Munther Mohammed Qasim Abujazar, Ahmad Gahwagy, Ahmed Khalaf, Hamza Ladha and Asif Rijo.
“Fly to NASA” winners will get to enjoy and experience a one-week trip, which will include five days of fun and learning at NASA’s Space Camp. The selection process involved two phases — first was the preliminary online registration, while the final stage featured a live quiz to obtain the top 12 winners. Students aged 9 to 18 years were encouraged to register and join the online activation.
With 185 stores operating worldwide, LuLu is the fastest growing retail chain across 10 countries, which include the GCC, India, Egypt, Indonesia, and Malaysia. Founded in the early 1990s, it has successfully expanded to different parts of the world, garnering more than 1,600,000 shopping patrons everyday.
LuLu is one of the favorite shopping destinations in Saudi Arabia, where it offers a broad selection of international products. It is one of the Middle East’s top employers with its workforce numbering to 50,000.