New 2020 Ford Taurus launches in the GCC

The new Taurus claims to deliver what large sedan buyers in the GCC really want.
Updated 13 November 2019

New 2020 Ford Taurus launches in the GCC

With a new look, class-leading levels of comfort and refinement, and the latest in Ford’s active and passive safety features, the new 2020 Ford Taurus claims to deliver more of what large sedan buyers in the GCC really want.
Ford’s flagship sedan has been completely redesigned, with a major focus on refinement, safety and practicality for new car buyers.
“The all-new Ford Taurus combines the very best of our global product development capability and large car expertise with a clear understanding of what Middle East customers in this segment really want,” said Adriaan Coetzee, director product and brand marketing for Ford Direct Markets. “With a powerful, confident and inviting design, a spacious and elegant interior, impeccable craftsmanship, compelling performance and advanced technology, the Ford Taurus makes no compromises as an innovative flagship sedan.”
As with all new launches into the region, the Taurus underwent exhaustive testing by Ford’s in-market product development team ahead of its arrival. Conducted at the height of the Middle East summer, much of the testing centered on engine and air-conditioning performance during some of the harshest weather the region experiences.
“We have some of the most demanding conditions on Earth,” said Ziyad Dallalah, chief resident engineer, Ford Direct Markets. “Dust, heat and high humidity all contrive to inhibit performance of both the powertrain, and systems like air-conditioning, which rely on the engine to perform optimally.”
“The all-new Taurus passed every test we could level at it,” Dallalah said. “In terms of occupant comfort, it is one of the best performing vehicles Ford currently offers.”
Ford’s development team also focused on high-speed levels of refinement and cabin quietness. With long distance motoring key to customers in Saudi Arabia and other countries, Ford’s engineers felt it was important to reduce as much cabin noise through chassis refinements, and small changes to the exterior.
The new Taurus launches into the Middle East in a choice of four trim levels: Ambiente, Trend, Titanium and Titanium Plus.


Saudia Private Aviation best luxury jet service in KSA

Updated 10 August 2020

Saudia Private Aviation best luxury jet service in KSA

Saudia Private Aviation (SPA), a leader in the region’s air transportation sector, has been named this year’s winner of Luxury Lifestyle Awards in the category of “Best Luxury Private Jet Service in Saudi Arabia.”

The burgeoning segment of business jet operations in the Middle East has gone through significant positive changes during the past few years. Evolving customer demands are driving the development of high-standard aircraft and improvement in customer service.

“We are honored to be recognized by the respected Luxury Lifestyle Awards experts. This is an important indication that the development strategy we have chosen, allows us to meet the challenges of the growing market and the high demands for private aviation,” said Osama Alahdal, general manager commercial affairs, SPA.

SPA was founded in 2009 as the private division of Saudi Arabia’s flag carrier and one of the most popular commercial airlines worldwide, Saudi Arabian Airlines. It is a top-tier international luxury flight services and ground-handling provider headquartered in Jeddah. Its more than 75 years of experience in air transportation on a global scale allows the company to guarantee the highest levels of services in the field of air travel.

SPA has the largest private aviation terminal (FBO) in Saudi Arabia, located in Jeddah, in addition to lounges in the major cities of the Kingdom — Riyadh, Dammam and Madinah. It will also be present in the upcoming luxury real estate megaproject, NEOM.

The company’s discerning clientele includes members of the royal family, VIPs, executives, wealthy individuals, celebrities, and business leaders from around the world.

“Each client of Saudia Private Aviation can rest assured that they will be provided with the highest standards of unrivaled privacy, meticulous attention to detail, flawless luxury, and safety. All services are tailored to exceed the esteemed customers’ expectations,” a statement said.

The SPA experience begins the moment a client chooses their destination, as the SPA team thrives to assure every client a safe, punctual, and exclusive experience. The integrated services offered by SPA include ground handling, aircraft charter, aircraft management and private aviation consultancy. The company also configures the cabin according to the client’s needs. SPA’s fleet comprises aircraft with a capacity of up to 400 passengers.

“By setting new standards in private aviation, aircraft charter services, logistical support, and flight support services, SPA is making a significant contribution to the realization of Saudi Vision 2030,” the statement said.

Luxury Lifestyle Awards select, recognize, celebrate and promote the best luxury goods and services all over the world.