New 2020 Ford Taurus launches in the GCC

New 2020 Ford Taurus launches in the GCC
The new Taurus claims to deliver what large sedan buyers in the GCC really want.
Updated 13 November 2019

New 2020 Ford Taurus launches in the GCC

New 2020 Ford Taurus launches in the GCC

With a new look, class-leading levels of comfort and refinement, and the latest in Ford’s active and passive safety features, the new 2020 Ford Taurus claims to deliver more of what large sedan buyers in the GCC really want.
Ford’s flagship sedan has been completely redesigned, with a major focus on refinement, safety and practicality for new car buyers.
“The all-new Ford Taurus combines the very best of our global product development capability and large car expertise with a clear understanding of what Middle East customers in this segment really want,” said Adriaan Coetzee, director product and brand marketing for Ford Direct Markets. “With a powerful, confident and inviting design, a spacious and elegant interior, impeccable craftsmanship, compelling performance and advanced technology, the Ford Taurus makes no compromises as an innovative flagship sedan.”
As with all new launches into the region, the Taurus underwent exhaustive testing by Ford’s in-market product development team ahead of its arrival. Conducted at the height of the Middle East summer, much of the testing centered on engine and air-conditioning performance during some of the harshest weather the region experiences.
“We have some of the most demanding conditions on Earth,” said Ziyad Dallalah, chief resident engineer, Ford Direct Markets. “Dust, heat and high humidity all contrive to inhibit performance of both the powertrain, and systems like air-conditioning, which rely on the engine to perform optimally.”
“The all-new Taurus passed every test we could level at it,” Dallalah said. “In terms of occupant comfort, it is one of the best performing vehicles Ford currently offers.”
Ford’s development team also focused on high-speed levels of refinement and cabin quietness. With long distance motoring key to customers in Saudi Arabia and other countries, Ford’s engineers felt it was important to reduce as much cabin noise through chassis refinements, and small changes to the exterior.
The new Taurus launches into the Middle East in a choice of four trim levels: Ambiente, Trend, Titanium and Titanium Plus.


Asian Business Leadership Forum launches virtual venue

Asian Business Leadership Forum launches virtual venue
Updated 17 January 2021

Asian Business Leadership Forum launches virtual venue

Asian Business Leadership Forum launches virtual venue

DUBAI: The 14th Edition of the Asian Business Leadership Forum (ABLF), Asia’s most influential leadership series that engages the region’s visionaries, strategists, experts and influencers in conversations seeking equitable solutions for pressing socio-economic issues, is now live and hosted on its bespoke virtual venue, the ABLF City - a state-of-the-art virtual environment that facilitates the global virtual event series.

Registered users have access to world-class forums, round tables, masterclasses, workshops and the ABLF Expo featuring its partners. Through the ABLF Talks Live, users can engage with some of the world’s brightest leaders and proactive global citizens as they debate and discuss ways to secure and protect our collective future after the pandemic.

The ABLF Talks Live will host its first edition in 2021 on Jan. 18 from 12.45 PM – 5.15 PM (GMT +4) at the ABLF City. The Virtual Conclaves, to be held every month till December 2021, features in-depth conversations with Asia’s policy-makers and decision takers on relevant subjects of the times and enables proactive online networking.

The speakers at the January 18 Conclave are: Aaditya Mattoo, Chief Economist of the East Asia and Pacific Region of the World Bank, Alisha Moopen, Deputy Managing Director, Aster DM Healthcare, Dr Ayesha Khanna, CEO and Co-Founder ADDO AI, Singapore, Gaurav Gupta, Co-Founder, Zomato, Sacha Jafri, Artist, Kathleen Rogers, President, EARTHDAY.ORG and H.E. Fahad Al Gergawi, CEO Dubai FDI.

To register for the event, click here (https://www.ablf.com/talks-live-registration)