New 2020 Ford Taurus launches in the GCC

The new Taurus claims to deliver what large sedan buyers in the GCC really want.
Updated 13 November 2019

New 2020 Ford Taurus launches in the GCC

With a new look, class-leading levels of comfort and refinement, and the latest in Ford’s active and passive safety features, the new 2020 Ford Taurus claims to deliver more of what large sedan buyers in the GCC really want.
Ford’s flagship sedan has been completely redesigned, with a major focus on refinement, safety and practicality for new car buyers.
“The all-new Ford Taurus combines the very best of our global product development capability and large car expertise with a clear understanding of what Middle East customers in this segment really want,” said Adriaan Coetzee, director product and brand marketing for Ford Direct Markets. “With a powerful, confident and inviting design, a spacious and elegant interior, impeccable craftsmanship, compelling performance and advanced technology, the Ford Taurus makes no compromises as an innovative flagship sedan.”
As with all new launches into the region, the Taurus underwent exhaustive testing by Ford’s in-market product development team ahead of its arrival. Conducted at the height of the Middle East summer, much of the testing centered on engine and air-conditioning performance during some of the harshest weather the region experiences.
“We have some of the most demanding conditions on Earth,” said Ziyad Dallalah, chief resident engineer, Ford Direct Markets. “Dust, heat and high humidity all contrive to inhibit performance of both the powertrain, and systems like air-conditioning, which rely on the engine to perform optimally.”
“The all-new Taurus passed every test we could level at it,” Dallalah said. “In terms of occupant comfort, it is one of the best performing vehicles Ford currently offers.”
Ford’s development team also focused on high-speed levels of refinement and cabin quietness. With long distance motoring key to customers in Saudi Arabia and other countries, Ford’s engineers felt it was important to reduce as much cabin noise through chassis refinements, and small changes to the exterior.
The new Taurus launches into the Middle East in a choice of four trim levels: Ambiente, Trend, Titanium and Titanium Plus.


SAGIA, Xylem ink $50m MoU to advance water security

Updated 05 December 2019

SAGIA, Xylem ink $50m MoU to advance water security

Water technology firm Xylem has signed an MoU with the Saudi Arabian General Investment Authority (SAGIA), representing an investment of $50 million. The agreement aims to expand Xylem’s manufacturing footprint into the Kingdom, and to better serve its portfolio of customers in Saudi Arabia and across the region.

Under the MoU, Xylem will work with SAGIA to develop and localize advanced water and wastewater products and technologies to address water challenges in Saudi Arabia, as well as increase its footprint of service points and rental fleets across the Kingdom. A core objective of the MoU is to accelerate adoption of digital water solutions and optimize utility networks across the Kingdom.

The proposed multimillion-dollar investment will not only help build a vibrant local supply chain, but also see Xylem bringing additional commercial opportunities into the Kingdom, with the wider aim of improving water solutions locally. The agreement is in line with the goals of Saudi Vision 2030 to promote economic diversification through investments in localization that will also contribute to the export of “Made in Saudi” products across the world.

The MoU was signed on the sidelines of the Future Investment Initiative (FII), commonly known as the “Davos in the Desert,” by Ibrahim A. Al-Omar, governor of SAGIA, and Steven Leung, senior vice president and president, emerging markets of Xylem, in the presence of senior officials of both entities and Frank Ackland, managing director Xylem Middle East.

Al-Omar said: “As Saudi Arabia welcomes investors and decision-makers from across the globe to this annual global investment platform, the agreements exchanged here reflect the strength and diversity of the economy. Under Saudi Vision 2030, Saudi Arabia is undergoing an ambitious program of economic reform, and the world is taking notice. This month, Saudi Arabia climbed 30 places in the World Bank’s Doing Business 2020 report, becoming the most improved economy globally. The indicators are
clear: Saudi Arabia is not only open for business, it’s the economy of the future.”

Leung added: “As Xylem continues to lead the water sector’s digital transformation globally, this MoU presents an opportunity to leverage our market-leading portfolio and application expertise to advance water security in Saudi Arabia. Through our investment of $50 million, and with our strong presence in Saudi Arabia, backed by our dedicated office and team, we are committed to creating in-Kingdom value through our investments and partnerships. We are thankful to SAGIA for the opportunity to directly contribute our expertise to the development vision of the leadership, as the Kingdom embarks on its ambitious transformation program.”