How Eskai is changing the way women shop in Egypt

Samar Salim launched Eskai.com to help Egyptian fashion-lovers find new homes for pre-loved items. (Supplied)
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Updated 08 January 2020

How Eskai is changing the way women shop in Egypt

  • On the website, Eskai.com, which was launched at the end of 2019, individuals and brands can display their items for rent or for sale

DUBAI: Eskai — it’s not just another online shopping website; it’s an online platform for buying, selling and renting pre-owned, as well as brand new, items that offers online shoppers in Egypt the chance to own something special. 

“We have four services: Buying services, renting services, exchanging services and also fashion advising,” Eskai’s founder Samar Salim told Arab News.

Salim, who is also a fashion influencer with a stellar 238,000 followers on Instagram, added: “When I became someone who influences people, I wanted to think about it differently. I wanted to create something to make it easier for people to consume less of the items in the fashion industry. I wanted to make a cause.”




The website offers a range of apparel, including dresses, co-ords and accessories. (Supplied)

On the website, Eskai.com, which was launched at the end of 2019, individuals and brands can display their items for rent or for sale.

“They fill an application online that is about the clients’ details — what the item is, the size, the brand, when was the last time it was used and the production date,” Salim explained.

Once the item is sold, clients collect their money in cash form from the Eskai headquarters or through a bank transfer “if the amount exceeds 1000 Egyptian pounds (around $62).”

Whether they be dresses, jeans, tops, accessories, scarves, or even wedding dresses, Eskai allows customers to rent anything for up five days or buy it outright.




Eskai an online platform for buying, selling and renting pre-owned, as well as brand new items. (Supplied)

“People who are willing to display their items on our website fill out a form and send me the items. I pick these pieces in the office. I check every single piece, the quality, the material and the color,” Salim said. 

After taking photos of the items in Eskai’s studio, Salim and her team send the clothes for dry cleaning before they are displayed on the website. 




Eskai allows customers to rent anything for up five days or buy it outright. (Supplied)

The hijab-wearing influencer is also motivational speaker who is known for her motivational speeches. 

In a Ted Talk Salim gave in Cairo in 2019, the social media star spoke about incidents she has encountered because of her hijab. 

“It was then that I decided to take a step forward. I decided to mix what I love (fashion) with what I wanted to change (the stereotypes),” she said. 


Lebanese singer Nancy Ajram to perform concert on TikTok

Updated 04 August 2020

Lebanese singer Nancy Ajram to perform concert on TikTok

DUBAI: Lebanese superstar Nancy Ajram announced on Monday that she will be hosting a live virtual concert on the viral social media app TikTok.

The “magical show”, which is set to take place on Aug. 6 at 9 p.m. (Saudi time), is to celebrate the star joining the application.

 
 
 
 
 
 
 
 
 
 
 
 
 

 

A post shared by Nancy Ajram (@nancyajram) on

Last week, the “Ma Tegi Hena” singer teased a short creative video on Instagram with her daughters, Mila and Ella, who were seen nagging their mother, in the video shot at home, to create a TikTok account.

This is not the star’s first online concert. In May, during Eid Al-Fitr holiday, the music sensation streamed a widely-viewed virtual show on YouTube, shot on a building rooftop in Beirut.

 
 
 
 
 
 
 
 
 
 
 
 
 

 

A post shared by Nancy Ajram (@nancyajram) on

Ajram recently released a new documentary entitled “The Full Story,” on Arabic streaming service Shahid VIP, that revisits the burglary that took place at the singer’s Beirut residence earlier in the year.

Back in January, Ajram’s husband, celebrity dentist Fadi El-Hachem, reportedly shot and killed an armed assailant who broke into the superstar’s property in the early hours of the morning while their three young children were sleeping.

The documentary features real-life footage from the night of the home invasion.