KING ABDULLAH ECONOMIC CITY: One of golf’s best-loved entertainment shows, “Living Golf,” is returning to CNN with an exclusive title sponsorship from the sport’s fastest-growing market.
The monthly, half-hour magazine show, hosted from some of the world’s top golf courses, found fame courtesy of exclusive interviews with the likes of Tiger Woods and Rory McIlroy giving their time for in-depth discussion concerning their lives in golf.
When it returns in March, the show will be presented as “CNN Living Golf in association with Golf Saudi,” signaling the beginning of a multi-year sponsorship.
This next era of the show will bring golf fans exclusive interviews, inside-the-ropes access and unrivalled insights into the lives of those who play at the very highest level and the game’s hottest topics.
“Over many years, CNN’s ‘Living Golf’ has delivered the world of golf some of its most memorable and talked-about moments,” said Cathy Ibal, senior vice president of CNN International Commercial.
“The sponsorship of ‘Living Golf’ by Golf Saudi marks a new era in the show’s history, and sports fans should be highly excited about the prospect of its return to the air.”
Yasir O. Al-Rumayyan, chairman of the Saudi Golf Federation and Golf Saudi, said: “We have the ambition of aligning ourselves with the strongest event properties in the sport of golf, be that by hosting the most innovative and high-profile events, capitalizing on new technologies through the introduction of exciting urban golf facilities, or partnering with the most respected media.”
He added: “‘Living Golf’ is a known and respected franchise which benefits from CNN’s global reach and recognition. We hope our work together can help to both demonstrate the beneficial impact Golf Saudi is having, particularly on a domestic level, but also to enhance the viewing experiences of audiences globally, which aligns with our vision for the future of the game.”