DUBAI: On Saturday night, a drove of celebrities, editors and influencers descended upon New York restaurant Chinese Tuxedo to celebrate Moroccan-Egyptian-Dutch model Imaan Hammam’s collaboration with US lifestyle brand Frame. Among the star-studded guests in attendance was Canadian superstar Drake, who joined Hammam’s table, and immediately sparked relationship rumors online in the process.
The dinner came after the two were spotted together in New York, following Nike’s runway show, which Drake attended, according to reports from the Daily Mail.
The “God’s Plan” singer has been linked to Hammam in the past and often likes her Instagram posts.
If the rumors are indeed true, it wouldn’t be the first time that the rapper has supposedly pursued a relationship with a woman of Moroccan descent. Fans of the artist won’t soon forget “Nebby,” the artist’s first love who serves as the subject of his 2011 hit “Look What You’ve Done” and 2009’s “Best I Ever Had.”
UAE brand’s fresh approach to skincare looking good for future
Updated 25 May 2020
DUBAI: Skincare products can quite often sit on shelfs or in delivery vehicles for weeks and months, stored in unsuitable conditions.
And despite brands promoting them as organic and natural, some customers might question the effectiveness of products left lying around for long periods after being produced.
However, Kathryn Jones, founder of the UAE-based brand Kathryn Jones Hand Blended Serums, or KJ Serums for short, told Arab News how her company created fresh products every month for customers.
“The concept of a freshly-made skincare serum is something quite different and our customers have really embraced it. They appreciate it’s a fresh product that must be used up within a month when it’s at its most active and effective and repurchased – almost like a food stuff,” she said.
Jones, who is originally from Wales, in the UK, launched KJ Serums in 2017 and started her brand “out of necessity.”
She added: “I simply could not afford the prices of some of the top skincare brands but still wanted excellent results.”
With her background in the biopharmaceuticals industry, she started experimenting and developing her own formulas. “The core proposition is ‘hand blended’ because that’s how it all started, by hand blending and perfecting the serum formulas myself here in the UAE,” she said.
Having lived in Dubai for more than seven years, the entrepreneur learned a lot about the Middle Eastern market and the needs of people who live within the region.
“Our climate here is extreme often for eight months or more of the year, especially in the Gulf region. A lot our customers will ask for a product that reduces oiliness and sheen on the skin and are reluctant to purchase products that contain a lot of oils, or are very heavily moisturizing,” Jones added.
“The coronavirus pandemic has obviously confined us to our homes, and, given the steady increase in the number of enquiries we are receiving, it suggests consumers currently have more time to consider their online skincare purchases and perhaps have more time to invest in an effective routine,” she said.
On whether the COVID-19 outbreak would change the future of the skincare industry, Jones added: “I think that many consumers, either through necessity or out of a desire to support local brands might have chosen to source their products from different manufacturers and therefore brand loyalties may have been affected to a certain extent.”