Why diamonds are forever for romantic Saudis on Valentine’s Day

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In recent years, a number of Saudi brands have produced pieces specially designed to celebrate Valentine's Day. (AN Photo/Huda Bashatah)
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In recent years, a number of Saudi brands have produced pieces specially designed to celebrate Valentine's Day. (AN Photo/Huda Bashatah)
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In recent years, a number of Saudi brands have produced pieces specially designed to celebrate Valentine's Day. (AN Photo/Huda Bashatah)
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In recent years, a number of Saudi brands have produced pieces specially designed to celebrate Valentine's Day. (AN Photo/Huda Bashatah)
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In recent years, a number of Saudi brands have produced pieces specially designed to celebrate Valentine's Day. (AN Photo/Huda Bashatah)
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In recent years, a number of Saudi brands have produced pieces specially designed to celebrate Valentine's Day. (AN Photo/Huda Bashatah)
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In recent years, a number of Saudi brands have produced pieces specially designed to celebrate Valentine's Day. (AN Photo/Huda Bashatah)
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In recent years, a number of Saudi brands have produced pieces specially designed to celebrate Valentine's Day. (AN Photo/Huda Bashatah)
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In recent years, a number of Saudi brands have produced pieces specially designed to celebrate Valentine's Day. (AN Photo/Huda Bashatah)
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In recent years, a number of Saudi brands have produced pieces specially designed to celebrate Valentine's Day. (AN Photo/Huda Bashatah)
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Updated 13 February 2020

Why diamonds are forever for romantic Saudis on Valentine’s Day

  • Number of Saudi brands have produced pieces specially designed to celebrate Valentine's Day
  • Farsi, one of the Kingdom’s oldest jewelry firms, has exclusive Valentine’s collection

RIYADH: The old adage diamonds are a girl’s best friend certainly rings true for Saudis.

Gifting jewelry has throughout history been regarded as a symbol of appreciation, devotion, and love.

And whether it be a diamond ring or exquisite ruby necklace, on Valentine’s Day many romantic Saudis will be expressing their feelings by presenting their loved ones with precious stones.




AN Photo/Huda Bashatah

In recent years, a number of Saudi brands have produced pieces specially designed to celebrate the national day of love.

Farsi, one of the Kingdom’s oldest jewelry brands, has carried on the art of jewelry design for more than 100 years. Its latest exclusive Valentine’s collection, My One and My Heart, incorporates a solitaire diamond or heart-shaped ruby set on a thin gold- or white gold-plated rod.

Nasser Farsi, the company’s chief executive officer and collection designer, told Arab News: “I personally designed the pieces because many people like to celebrate their love on Valentine’s Day.

“The design is simple, a single solitaire diamond or heart-shaped ruby symbolizes the simplicity of love, how glamorous it is with beautiful moments, and exciting experiences within that love.




AN Photo/Huda Bashatah

“My latest design resembles the elements of a successful relationship, where love should be straightforward, simple, yet glamorous. Love is that pillar,” he said.

The brainchild of sisters Hala and Leena El-Khereiji, Charmaleena’s jewelry collections are known for their unique designs and mix and match of precious stones and diamonds.

The Saudi brand’s My Heart collection, which includes mother-of-pearl heart pendants and bright red coral earrings, has been specially produced with Valentine’s Day in mind.




AN Photo/Huda Bashatah

Qilada, another Saudi brand, is marking the day with its geometric heart-shaped earrings and necklaces which are also adorned with red agate stone.

When it comes to saying, “I love you,” jewelry, it seems, continues to stand the test of time for Saudis.


MoU signed to facilitate investment in Saudi Arabia

Updated 21 February 2020

MoU signed to facilitate investment in Saudi Arabia

RIYADH: The Saudi Arabian General Investment Authority (SAGIA) and the Diriyah Gate Development Authority (DGDA) signed a memorandum of understanding (MoU) to step up cooperation, the Saudi Press Agency reported on Thursday.

Under the MoU, the two authorities will establish a joint working group to boost cooperation in several areas including facilitation provided to investors, conducting economic studies of the market, building partnerships with commercial and industrial bodies and local companies, launching businesses, promoting the ease of doing business, providing logistic support, participating in local and international exhibitions, forums and special visits and exchanging knowledge and information.

All this will predominantly be in aid of attracting local and foreign investors. 

“SAGIA believes in the importance of such cooperation that can unify and multiply the efforts in a way that sets the world’s attention on the Kingdom’s cultural and heritage treasures and investment opportunities,” said SAGIA Gov. Ibrahim Al-Omar.

“This is done through close cooperation with DGDA to highlight these opportunities and market them internationally and locally. This MoU is a step in the right direction to achieve the objectives and directives of both bodies.”

Jerry Inzerillo, CEO of the DGDA, said: “Cooperating with SAGIA is one of the most important international investment motors to attract local and international investments to the Kingdom. This comes at a time where developing the Kingdom’s investment infrastructure is found within the objectives of its Vision 2030.

“At DGDA, we aim at attracting the best technologies and regional and international investments to the Kingdom. This will contribute to the improvement of the local economy and promote our objectives seeking to turn Diriyah into the Kingdom’s gem and an international economic tourist destination,” he added.