Paris Hilton and Deepak Chopra explain how social media aids their success

It's not all just parties and balls for socialite Paris Hilton, she said she had to work hard for that. (Supplied)
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Updated 13 February 2020

Paris Hilton and Deepak Chopra explain how social media aids their success

  • Life for Paris Hilton wasn't all about parties and hotel empires, she says had to work hard

ABU DHABI: Paris Hilton never wanted to be “just another personality whose claim to fame and fortune was being born to a family of vast wealth,” and had to work harder to build a name for herself in the corporate world, delegates were told at a conference in Abu Dhabi.
“I feel that just growing up with my family was obviously a lot to live up to, and I always wanted to make my family proud. I did not want to be known as the Hilton Hotel [magnate’s] granddaughter,” the celebrity and socialite said at Milken Institute 2020 MENA summit.

“I had huge dreams, I wanted to work hard and be an independent woman to build up my own brand and a business,” she added.
And Hilton said she pursued that dream, ultimately becoming successful, with help from her huge social media presence,

“Using that platform in a positive way is such a powerful tool. I think with social media everybody is projecting something. I like it to be fun, but I also use it as a tool ... to drive sales and let people into my life,” she said.

The superstar has a vast 11.6 million followers on Instagram and even a bigger base on Twitter with 17 million following her.

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With the help of social media, she built a global brand boasting 19 product brands, including 25 fragrances worth $3 billion, a pet line valued at $50 million, a hair line worth $50 million, cosmetics valued at $150 million, sunglasses and eyewear at $175 million, handbags at $250 million and clothing at $300 million.

“With these platforms you could reach people from all around the world, and I have a close relationship with my fan base. I consider them all my little brothers and sisters, and they call themselves the little Hiltons,” she said.

Speaking on the same panel, Deepak Chopra, leading mental wellness expert, said that while social media counts as engagement, one has “to be clear what the goal is, what the vision is with social media.”
“Social media is the way people engage these days. They do not go to advertisers, they do not go anywhere else, they function within their ecosystem,” he said.
Deepak, in a nod to his stature as a leading figure in the New Age movement, said he usually posted only one social media post a day, making sure it covered four intentions.
“That is how I can create an experience of a joyful energetic body; a loving, compassionate heart; a reflective alert mind and a lightness of being,“ he said.


Arab films set for Red Sea Film Festival screening

Updated 24 February 2020

Arab films set for Red Sea Film Festival screening

  • MBC Group to support young film makers with training from industry professionals

LONDON: Young Arab film makers will have the opportunity to have their work showcased at next month’s Red Sea International Film Festival as investment in Saudi cinema gathers pace.

The Red Sea International Film Festival has announced a partnership with MBC Group, which will also broadcast the event’s opening ceremony on March 12.

As part of the deal, MBC Al Amal, MBC’s corporate social responsibility arm, will hold a Shorts pitch competition.

Ten short film projects will be selected from Saudi Arabia and the MENA region, with filmmakers being given a one-day workshop to prepare for a pitching session. 

Italian director and producer Stefano Tealdi will train the candidates to strengthen their skills and give them tips for better pitches, MBC said.

“We strongly believe that this new generation of talent is key in influencing change and creating the difference to the region’s media and entertainment content landscape, which of course includes independent film and mainstream cinema,” said Peter Smith, managing director of MBC Studios.

The region’s biggest broadcaster will also host talent days on March 17 and 18 to support Saudi scriptwriters, directors and producers.

The inaugural Red Sea International Film Festival takes place March 12-21 in Jeddah Old Town, under the theme “Changing the Script.” It aims to support and help grow Saudi Arabia’s emerging film industry which is attracting a slew of investment from homegrown dramas shot in the Kingdom to the construction of cinemas countrywide.

Real estate broker CBRE estimates that 45 new cinemas are expected to open this year.

The boom in cinema construction coincides with a push to develop the domestic Saudi film industry.

That is being driven by both the big and small screen as video-on-demand players that include MBC, Netflix and Amazon compete to deliver content that speaks to a young Arab audience.