Lebanese influencer Nour Arida is face of Tous jewelry

Nour Arida
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Updated 24 February 2020

Lebanese influencer Nour Arida is face of Tous jewelry

Spanish jewelry, accessories and fashion retailer Tous’ Valentine’s Day collection celebrates love with a new advertising campaign targeting the Saudi market.

The company unveiled the result of its collaboration with Lebanese fashion blogger Nour Arida, who was the subject of a photo and video shoot for the Tous campaign in Barcelona, Spain. The photoshoot features Arida wearing Tous Valentine’s Day jewelry as well as special gold pieces from the brand’s latest collection. 

“The advertising campaign captures the romantic side of love, reflected in the wholesome connection between the young fashionista and her husband who appeared with her in the photos,” the brand said.

In a romantic setting, Arida showcased the “Heart and Key” collection, especially designed by Tous in celebration of Valentine’s Day. Spontaneous photographs and videos were taken for her, which will be used in stores to promote the brand’s newest collection in the Saudi market. 

The collection features earrings, rings and bracelets with modern designs, all made from precious materials including sterling silver, in addition to yellow and rose gold. “While adding a romantic touch to every piece, the refined materials have been shaped into intricate designs that highlight the savoir-faire of Tous designers and their great attention to detail,” a statement said.

The collection also includes selected pieces especially made for customers in the Saudi market, in an effort to better cater to their needs. 

Tous also launched “Hold,” a collection that “redefines the rules of jewelry making,” and features pieces adorned with pearls, gold and diamond inserts, as well as precious stones.

“Tous’ new collection has proven once more that the company’s major focus will remain on providing the modern woman with innovative, unique and fashion-forward designs. The lovely heart motifs and the famous Tous bears are undeniably the most romantic elements of the collection as they adorn bracelets, necklaces and earrings, embodying love in the most adorable way,” a statement said. 

Tous’ latest handbag collection features chic and pretty models, mostly in red, the color of love and romance. 

The bags come in various silhouettes, underlining the creativity of the brand’s handbag designers.


Sheikh Ahmed bin Saqr Al-Qasimi, chairman of RAKEZ.

Updated 09 April 2020

Sheikh Ahmed bin Saqr Al-Qasimi, chairman of RAKEZ.

Ras Al-Khaimah Economic Zone (RAKEZ) has launched customized bundles of incentives with a total value of 50 million dirhams ($13.6 million) to ease the impact of the current global situation for its family of more than 15,000 companies and reinforce their business continuity. The incentives comprise various discounts on fees, waiver of penalties and fees as well as flexible installment options.

“Our clients are at the heart of everything we do, and now more than ever, we are here for them,” said Sheikh Ahmed bin Saqr Al-Qasimi, chairman of RAKEZ. “We understand that these uncertain times present unique challenges to different businesses, so we decided not to rush and launch unevaluated incentives. Instead, we took the time to study the situation from our clients’ perspective — what challenges each sector is facing and how we can lessen their burdens. With the allocation of this 50 million dirhams support fund, we make it possible to customize bundles of benefits based on each clients’ need to boost their business stability.”

Our aim is to make sure that when this situation ends, we come out stronger together and ready to bounce back.”

Under the allocated fund, the economic zone has introduced Client Support Boosters for the SME and the industrial sectors, offering various incentives and the agility to customize solutions based on its clients’ needs.