DUBAI: US superstar and entrepreneur Rihanna is always a step ahead. Her makeup brand, Fenty Beauty, now operates a house where content creators come together to film TikTok videos using Fenty Beauty products.
Rihanna announced the news this week at a Los Angeles launch event for her latest product. “I just wanted to create a platform for the next wave of content creators,” she said at the party. “I think our generation is the sickest, the illest, the most creative. I can’t do it alone, so to join in with the people who are influencing the world and my community and my generation, this is like a hub.”
The Fenty Beauty TikTok house has already hosted several creators including Makayla, Emmy Combs, and Savannah Palacio — famous for their beauty-related content on the social app — who have already started shooting videos and posting content online.