Saudi sports federation promotes healthy homebound living

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Updated 23 March 2020

Saudi sports federation promotes healthy homebound living

  • As the virus affects everyday life, one’s well-being becomes all-important

RIYADH: Around the world, the coronavirus crisis has brought everyday life to a standstill. Social distancing is no longer an option but a necessity.

And just as the home has also become the office for thousands of Saudis in recent weeks, so it is set to become their gym as well.
Staying in, according to the Saudi Sports for All Federation, does not have to mean the end of exercising, or ignoring your health.
Under the banner of the campaign and hashtag Baytak Nadeek (Your Home, Your Gym), the federation is hoping to promote an activity and health campaign in the coming months.
Prince Khaled bin Alwaleed bin Talal, president of the federation, has acted quickly to tackle an issue that could have led to physical and mental problems down the line.
“Given the new regulations that Saudi is facing in terms of staying indoors, we decided to pivot to a more campaign-driven approach that was focused on our secondary messaging: Overall health, wellness and community well-being,” he said.
“We moved very quickly from outside active living to indoor active living. This is showcased in our videos all across social media and on the website.
Prince Khaled praised the role that Health Minister Dr. Tawfiq Al-Rabiah is playing in the campaign, and the backing received from the Saudi government.
“I’m really proud of having a government that knows what’s good for the people,” Prince Khaled said, adding that Al-Rabiah “has been super transparent and a high-level communicator, keeping everyone informed, and that’s what’s bringing Saudi together as one to keep health and wellness the first nationwide priority.”
The federation “is going to keep pushing on every front to support the government’s aims to keep us healthy and strong,” Prince Khaled said. “This is what our new Healthy Living information portal is about.”

Everything is scientifically derived. We’ve got workouts, fun ideas, we even curated playlists for people in Saudi to use and get motivated.

Prince Khaled bin Alwaleed bin Talal Al-Saud, President, Saudi Sports for all Federation

The Healthy Living section of the federation’s website has over the last week been populated with articles and programs that cover a range of topics that seek to maintain physical and mental well-being in the current crisis.
“We’ve pivoted, literally in less than 48 hours, from an entity that’s event-focused to being both events- and campaign-focused,” Prince Khaled said.
“We’re driving public awareness initiatives and frontline campaigns. We have diversity there too. There’s everything from home workouts to the best in-class nutrition advice,” he added.
“Everything is scientifically derived. We’ve got workouts, fun ideas, we even curated playlists for people in Saudi to use and get motivated.”
Nutrition is seen as especially important, with more and more content expected on the Healthy Living portal, which the federation sees as essential going forward in line with the Quality of Life program.
Nor is this campaign designed to be solely a quick fix. The idea is that taking up homebound activities will remain a blueprint for a healthy lifestyle even after the coronavirus crisis has passed.
“I definitely think this is sustainable. This is one of our main objectives,” Prince Khaled said, adding that the federation’s “drive toward making health and wellness information readily available and accessible to all is perfectly timed in line with the government’s goals to secure the safety and welfare of Saudi.”
He said: “As for the sustainability aspect, if there’s any silver lining to what’s happening now, we consider that the … federation is responsible for getting people increasingly educated about nutrition, health, and how advisable it really is to stay active.”
He is aware that the enforced change of lifestyle due to the spread of coronavirus could have certain long-term effects in the coming months, and sees the Baytak Nadeek campaign and similar ones as necessary consequences.
“It’s no secret that one of the federation’s top priorities is people’s health. We have a duty to Saudi and we’re up to that challenge,” he said.
“We’re getting creative with online coaching. We’re recruiting freelance health professionals too,” he added.
“We’ve done a number of private sector partnerships to help us get the right content out at the right time,” Prince Khaled said.
“The positive side of all this is that I think this is something with a long-term health impact. People are now thinking about how nutrition and physical activity impact immunity. This is exactly how we want people to think: Be healthy, eat well, live well, and you’re fortified to some degree.”


Villa’s Grealish apologizes, fined for breaking isolation rules

Updated 16 min 22 sec ago

Villa’s Grealish apologizes, fined for breaking isolation rules

  • West Midlands Police said they were called on Sunday to an address in Solihull, near Birmingham, where the two parked cars suffered minor damage
  • Villa expressed their disappointment with Grealish and said the 24-year-old will be fined with the proceeds going to a children’s hospital in Birmingham

LONDON: Aston Villa captain Jack Grealish posted a public apology on Monday for breaking UK government guidelines on social distancing as police opened an investigation into an incident in which a Range Rover crashed into parked cars.
Villa expressed their disappointment with Grealish and said the 24-year-old will be fined with the proceeds going to a children’s hospital in Birmingham.
West Midlands Police said they were called on Sunday to an address in Solihull, near Birmingham, where the two parked cars suffered minor damage.
The force said the driver had left his details with a member of the public before leaving on foot.
“I just want to do a quick video message to say how deeply embarrassed I am about what has happened this weekend,” Grealish said in a video posted on Twitter.
“I obviously just got a call off a friend asking to go round to his and stupidly agreed to do so. I don’t want anyone to make the same mistake that I did, so I urge everyone to stay home and follow the rules and guidelines of what we are being asked to do.”
The British government has introduced restrictions on citizens leaving their homes only to shop for food and medicine, essential travel for work and one form of exercise a day to help halt the spread of coronavirus.
“Aston Villa is deeply disappointed that one of our players ignored the government’s guidance on staying at home during the Coronavirus crisis,” Villa said in a statement.
“Club captain Jack Grealish has accepted that his decision to leave his house was wrong and entirely unnecessary. It breached the government guidelines which are clear and should be adhered to by everybody.
“The player will be disciplined and fined with the proceeds donated to The University Hospitals Charity in Birmingham.”
Less than 24 hours before the incident, Grealish was part of a video appeal for people to stay at home during the lockdown.
“I hope everyone can accept my apology and we can move on from this,” added Grealish. “Hopefully in the near future we can all be out enjoying ourselves again.”
In a statement about the incident, West Midlands Police added: “Officers are investigating the circumstances and anyone with information has been asked to get in touch.”
Grealish has been Villa’s star performer on their return to the Premier League this season and was expected to earn a first call-up by England for friendlies against Denmark and Italy this month prior to football’s shutdown due to COVID-19.