Saudi label Daneh is the brand you need this Ramadan

Daneh Ramadan 2020 capsule collection. (Supplied)
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Updated 14 May 2020

Saudi label Daneh is the brand you need this Ramadan

DUBAI: Saudi designer Daneh Buahmad’s eponymous label Daneh is known for its effortless elegance.

Though the womenswear designer launched her namesake brand nine years-ago, she only began creating exclusive capsule collections for Ramadan in 2016.

“What makes the Daneh Ramadan collection so special is its worldly appeal,” she told Arab News. “Not only is it suitable for the region at a specific time of year, but for women from anywhere as it can be worn on other occasions.” 

As Ramadan falls in spring this year, Daneh’s capsule collection features a light color palette. “Ramadan, for me, is a time of stillness and reflection and just taking time to focus on what’s important,” she said.




As Ramadan falls in spring this year, Daneh’s capsule collection features a light color palette. (Supplied)

“(Ramadan) designs are getting more innovative and even brave. For example, years ago you wouldn’t find many women wearing an off-shoulder kaftan during Ramadan,” she added.

“It’s wonderful to see how things are changing yet maintaining the spirit of the holy month. It’s important for a person to be and feel themselves.”

Buahmad herself likes to wear easy and breezy clothes during Ramadan, such as loose-fitting kaftans. 

Many women like to dress up for sahoor and iftar gatherings, but she said it is important to buy clothes that you can also wear once Ramadan is over. 

“The essence of my brand is clothes that are timeless and that you can repeat well past Ramadan,” she added.




The Daneh capsule collections are designed to be dressed up or down. (Supplied)

The Daneh capsule collections are designed to be dressed up or down, so you can wear them on holiday at the beach or to a beautiful iftar soiree. 

Buahmad believes that when it comes to Ramadan dressing, it is always better to choose a regional label over an international brand.

“Local designers create for this season from the heart, and for some brands it’s their chance to shine, which is why I encourage to buy local rather than shop big brands that are trying to capitalize on the season,” she said.

You can purchase the Daneh Ramadan capsule collection at select retailers in the UAE, Saudi Arabia, Kuwait and Bahrain, as well as online. 


Arabs in Paris showroom to highlight Mideast talent at fashion week

Updated 27 September 2020

Arabs in Paris showroom to highlight Mideast talent at fashion week

DUBAI: Paris Fashion Week is set to look a lot different this season. Kicking off on Sept. 28, only a handful of designers are staging physical shows while the rest are opting for digital presentations. Meanwhile, some designers, including Arab couturier Zuhair Murad, are opting out of showing collections this season entirely.

To ensure that Arab design talent gets the recognition they deserve this Fashion Week, the Fédération de la Haute Couture et de la Mode has teamed up with the Arab Fashion Council to host an exclusive showroom and presentation on the official Paris Fashion Week calendar that shines a light on Middle Eastern designers.

 
 
 
 
 
 
 
 
 
 
 
 
 

Today the Arab Fashion Council (AFC) has announced a new exciting project which aims to connect the Arab talents with the French fashion industry. The new initiative, titled “Arabs in Paris”, is a collaboration between the Arab Fashion Council (AFC) and the Fédération de la Haute Couture et de la Mode (FHCM) @fhcm aiming to enable the Arab designers to showcase their creativity officially in Paris Fashion Week’s calendar for spring/summer 2021. @parisfashionweek #ArabsInParis Aujourd'hui, l'Arab Fashion Council (AFC) a annoncé un nouveau projet passionnant qui vise à connecter les talents arabes à l'industrie française de la mode. La nouvelle initiative, intitulée “Arabs in Paris”, est une collaboration entre le Conseil arabe de la mode (AFC) et la Fédération de la haute couture et de la mode (FHCM) visant à permettre aux créateurs arabes de montrer officiellement leur créativité dans le calendrier de la mode de Paris pour la semaine. printemps / été 2021.

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The goal of the initiative, titled “Arabs in Paris,” is to not only spotlight the fashion talent from the region on a global scale, but to also connect designers with international media and buyers.

Participating designers include Lebanese design duo Azzi & Osta, Beirut-based footwear brand Pose Design, Esmod graduate Aboud Jammal, Lebanese womenswear label Ecaille, New York- based handmade jewelry brand Saad Collection, Jordanian ready-to-wear label Mada’En and Emergency Room Beirut, a clothing store based in Lebanon’s capital.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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“The project is in line with the Arab Fashion Council’s vision to build an Arab economy based on creativity and to promote the Arab talents on a global scale,” said Mohammed Aqra, chief strategy officer of The Arab Fashion Council in a statement. “This is the first strategic alliance project with our French counterparts.”

The showroom, which will open its doors from Sept. 30 to Oct. 5, 2020, will highlight the designer’s Spring 2021 collections and will be situated in Paris’s Rue Saint-Honore, adjacent to luxury shops like Dior, Fendi, Celine and more.

“Arabs in Paris” follows in the footsteps of other initiatives launched recently aimed to provide a global platform for regional talents.

In August, a virtual pop-up supporting 16 established and emerging designers from the Middle East and North Africa titled “Eastwave” launched online and featured a curated selection of brands spanning from ready-to-wear, accessories and jewelry, such as Egyptian accessories label Alliel, Dubai-based womenswear label Mrs Keepa and Lebanese womenswear brand Jessica K.