Saudi label Daneh is the brand you need this Ramadan

Daneh Ramadan 2020 capsule collection. (Supplied)
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Updated 14 May 2020

Saudi label Daneh is the brand you need this Ramadan

DUBAI: Saudi designer Daneh Buahmad’s eponymous label Daneh is known for its effortless elegance.

Though the womenswear designer launched her namesake brand nine years-ago, she only began creating exclusive capsule collections for Ramadan in 2016.

“What makes the Daneh Ramadan collection so special is its worldly appeal,” she told Arab News. “Not only is it suitable for the region at a specific time of year, but for women from anywhere as it can be worn on other occasions.” 

As Ramadan falls in spring this year, Daneh’s capsule collection features a light color palette. “Ramadan, for me, is a time of stillness and reflection and just taking time to focus on what’s important,” she said.




As Ramadan falls in spring this year, Daneh’s capsule collection features a light color palette. (Supplied)

“(Ramadan) designs are getting more innovative and even brave. For example, years ago you wouldn’t find many women wearing an off-shoulder kaftan during Ramadan,” she added.

“It’s wonderful to see how things are changing yet maintaining the spirit of the holy month. It’s important for a person to be and feel themselves.”

Buahmad herself likes to wear easy and breezy clothes during Ramadan, such as loose-fitting kaftans. 

Many women like to dress up for sahoor and iftar gatherings, but she said it is important to buy clothes that you can also wear once Ramadan is over. 

“The essence of my brand is clothes that are timeless and that you can repeat well past Ramadan,” she added.




The Daneh capsule collections are designed to be dressed up or down. (Supplied)

The Daneh capsule collections are designed to be dressed up or down, so you can wear them on holiday at the beach or to a beautiful iftar soiree. 

Buahmad believes that when it comes to Ramadan dressing, it is always better to choose a regional label over an international brand.

“Local designers create for this season from the heart, and for some brands it’s their chance to shine, which is why I encourage to buy local rather than shop big brands that are trying to capitalize on the season,” she said.

You can purchase the Daneh Ramadan capsule collection at select retailers in the UAE, Saudi Arabia, Kuwait and Bahrain, as well as online. 


Startup of the Week: Jawa 7alawa, a cruelty-free makeup brand

Instagram/@rahafjambi
Updated 41 min 5 sec ago

Startup of the Week: Jawa 7alawa, a cruelty-free makeup brand

  • Jawa 7alawa will continue to launch more makeup products in the coming months

With the plethora of make-up brands introduced onto the market over the past few years and a growing public awareness regarding the controversial testing of products on animals, young startup brands are increasingly incorporating a cruelty-free approach into their ethos.
Jawa 7alawa, a Saudi cruelty-free makeup brand launched last month, is the brainchild of social media influencer Rahaf Jambi.
The name ‘Jawa 7alawa’ is Hejazi slang used to compliment girls of Javanese descent — ‘Jawa’ being a term used to refer to Javanese people and ‘7alawa’ meaning sweets or candy. The number 7 is used in Arabized English to substitute a pharyngeal letter nonexistent in English.
Jambi has launched three items: The faux-mink Rahaf and Hatoon Lashes, and an eyeliner pen that acts as an adhesive glue and that also contains magnetic properties for those who wish to use magnetic clip-on lashes. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by رهف جمبي (@rahaf.jambi) on

The lash sets were inspired by Jambi and her sisters —  Rahaf, Hatoon, Jumana, Hams and Kenda — representing each of their respective personalities.
Rahaf Lashes are bold, dramatic and daring, while Hatoon Lashes are described as soft and sophisticated.
Jambi started developing the brand during quarantine, when she felt that she finally had the time to realize her goals.
“I’ve always wanted to create something for myself. I used to continuously postpone this idea, but during the quarantine, I felt like I had the time to sit and think and actually get something out of this pandemic,” she told Arab News.
At the heart of Jambi’s brand is a desire to shed light on animal rights and environmental sustainability.
“Whenever I try to buy lashes, they always turn out to be mink lashes. It’s not cruelty-free, and it’s against my values. I wanted to achieve the same sort of high-quality lashes, which feel like mink lashes, without using cruel practices.”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by رهف جمبي @rahaf.jambi) on

“One percent of the profits will go to animal charity organizations. You’re not only buying, you’re giving back,” she added.
The lash containers are candy-shaped and are sustainable as well.
“One of my brand’s main values is sustainability. It is a pretty container that can be used well after the lashes are gone, instead of just being thrown away,” she said.
The brand stressed the importance of including all types of eye shapes so that no woman has to struggle to find the perfect lashes.
“I have hooded eyes, a common Asian characteristic. It’s hard for me to find something that’s of good quality and that I actually like and can use multiple times. There is usually only one type that suits hooded eyes, but with Jawa 7alawa, I created a wide variety of lashes to suit every shape and style,” Jambi said.
She added: “The materials used are soft, luxurious and of high quality. I wanted to add something new to the market.”
Jambi has experienced cyberbullying as a social media influencer interested in beauty.
“I’ve been told my features weren’t pure Saudi and comments of that sort. I’ve even heard comments from people saying I wasn’t proud of my roots. I feel like I took something I was insecure about and I turned it into something powerful,” she said.
 Jawa 7alawa will continue to launch more makeup products in the coming months. Keep up with the Saudi brand on Instagram (@Jawa7alawa).