DUBAI: Saudi designer Daneh Buahmad’s eponymous label Daneh is known for its effortless elegance.
Though the womenswear designer launched her namesake brand nine years-ago, she only began creating exclusive capsule collections for Ramadan in 2016.
“What makes the Daneh Ramadan collection so special is its worldly appeal,” she told Arab News. “Not only is it suitable for the region at a specific time of year, but for women from anywhere as it can be worn on other occasions.”
As Ramadan falls in spring this year, Daneh’s capsule collection features a light color palette. “Ramadan, for me, is a time of stillness and reflection and just taking time to focus on what’s important,” she said.
“(Ramadan) designs are getting more innovative and even brave. For example, years ago you wouldn’t find many women wearing an off-shoulder kaftan during Ramadan,” she added.
“It’s wonderful to see how things are changing yet maintaining the spirit of the holy month. It’s important for a person to be and feel themselves.”
Buahmad herself likes to wear easy and breezy clothes during Ramadan, such as loose-fitting kaftans.
Many women like to dress up for sahoor and iftar gatherings, but she said it is important to buy clothes that you can also wear once Ramadan is over.
“The essence of my brand is clothes that are timeless and that you can repeat well past Ramadan,” she added.
The Daneh capsule collections are designed to be dressed up or down, so you can wear them on holiday at the beach or to a beautiful iftar soiree.
Buahmad believes that when it comes to Ramadan dressing, it is always better to choose a regional label over an international brand.
“Local designers create for this season from the heart, and for some brands it’s their chance to shine, which is why I encourage to buy local rather than shop big brands that are trying to capitalize on the season,” she said.
You can purchase the Daneh Ramadan capsule collection at select retailers in the UAE, Saudi Arabia, Kuwait and Bahrain, as well as online.